011: Building Your Agency as an Asset: Carrie Kerpen's 8-Figure Exit

As we wrap up this season of Agency Darlings, we’re closing with an inspiring conversation with Carrie Kerpen, the founder of a thriving social media agency. She takes us through her journey of building and scaling her business from the ground up, sharing the challenges, victories, and lessons learned along the way.Carrie dives deep into the importance of having a long-term vision, balancing the emotional side of selling, and developing the resilience and confidence needed to succeed as an agency founder - especially for women navigating this industry.Some of the topics we cover include, the evolving agency landscape, emphasizing the importance of client relationships, retention, and managing the cyclical demands of agency life. This episode is packed with actionable advice to inspire you at every stage of your journey.Key Takeaways:Client Relationships Matter: Building strong relationships and focusing on client retention is more cost-effective than constantly acquiring new clients.Confidence is Key: Belief in yourself and the ability to say no to clients is essential for long-term agency success.Success is a Roller Coaster: Success rarely follows a straight path—expect ups and downs, but stay focused on your goals.Work-Life Balance is Possible: Achieving business growth and maintaining personal life balance is possible with the right mindset.Personal Branding: Strong personal branding can boost your agency's appeal to potential clients and buyers.Show Quotes We Love:“The truth behind every success story is there's a lot of lessons, failures, and moments of doubts” -You can find Carrie on Instagram and LinkedIn-Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Check out Copper’s Lead Nurturing Playbook, designed to help agencies nurture leads and grow sustainably.Connect with Us:Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn. Join our Agency Advice Column here.For all inquiries, contact us at [email protected] Your Hosts:Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram.Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven

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