017: 5 Decisions That Will Propel Your Agency's Growth

We’re breaking down five key decisions that will move the needle in your business - from niching down to hiring your #2. Because let’s be real: staying stuck in client work, pricing based on hours, and taking on low-value projects isn’t going to get you there. These shifts will.Scaling your agency isn’t about doing more - it’s about doing the right things. If you’re hovering around the multi-six-figure mark and wondering what it actually takes to break past the next revenue milestone, this episode is for you.Stop spinning your wheels and start scaling intentionally, grab a notebook and tune in.What to Expect From This Episode:The Five $500K Decisions That Will Scale Your Agency:Moving from generalist to specialist – Why getting specific attracts better clients and bigger budgetsCreating scalable, productized offers – How to grow without constantly reinventing the wheelShifting from hourly to value-based pricing – Because you shouldn’t be punished for working efficientlyHiring your #2 – The role that actually frees you up to growSetting a minimum engagement threshold – So you stop wasting time on low-value projectsKey Takeaways:Why niching down doesn’t mean limiting yourself - it means attracting the right clientsHow to transition away from custom scoping everything and build more profitable offersThe real reason hourly pricing is holding you back (and how to shift your pricing model)How to bring on the right support so you can finally stop being the bottleneckThe confidence shift that happens when you set a minimum engagement thresholdReal Talk Moments:We get candid about scaling struggles, including:Why staying a generalist keeps you stuck in a cycle of chasing new businessThe pricing mindset shift that most agency owners resistHow hiring a project manager or sales lead can be the game-changer you needThe mistake of taking on every client who knocks on your doorWhy setting a minimum engagement is one of the most freeing things you can do-Agency Darlings is partnered with Flodesk - Create stunning, high-converting emails with ease. Get a 2-week FREE trial when you sign up using our exclusive link -http://partners.flodesk.com/darlingsFeeling stuck in your agency? Melissa helps agency founders break free from undercharging, overdelivering, and cycles that don’t serve them. No pitch, no pressure - just a real conversation about what’s possible for your business. DM Melissa on LinkedIn or Instagram to connect.Interested in a 1:1 Strategic Brainstorming Session with Meredith? This session is a focused 50-minute consultation for entrepreneurs seeking targeted guidance and business insights. Dive deep into your most critical challenges, uncover opportunities, and develop actionable strategies. Book your strategy session here.Connect With Us:Instagram @agencydarlingsLinkedInJoin Our Agency Advice...

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