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Agency Darlings

030: Don't Play Small. Price With Confidence

08 Jul 2025

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This episode is sponsored by Metricool. Get 30 days free of any Premium plan with code: Darlings and at Metricool.com/Darlings.In this season finale of Agency Darlings, Melissa and Meredith sit down to talk about one of the most critical topics for agency founders: pricing with confidence.They share mindset shifts and practical strategies to help you own your value, set better rates, and navigate tough pricing conversations. Whether you’re raising rates, launching a new offer, or dealing with price-sensitive prospects, this episode will give you the tools to approach pricing without second-guessing yourself.💡 In this episode, we cover:Why underpricing hurts both your agency and the creative industry as a whole.The mindset shifts that unlock pricing confidence.3 strategies to set and hold higher rates without flinching.How to handle objections like “Another agency charges half your rate.”The importance of rest and reflection for sustainable agency growth.We’re also reflecting on what we’ve learned over three seasons of Agency Darlings and sharing why we’re taking a summer pause to recharge before coming back for Season 4.✨ Quote of the Week:“Don’t sit down and wait for opportunities to come. Get up and make them.” – Madam C.J. Walker📚 Resources & Links Mentioned:Try Metricool free for 30 days at metricool.com/darlings with code DARLINGSFollow us on Instagram: @agencydarlings👋 Let’s stay connected:We’d love to hear what pricing strategies or mindset shifts you’re bringing into your agency this year. DM us or leave a review to let us know what you loved about this season.

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