006: Your Offer Suite Strategy: Tiers, Packages, Diversification

In this episode, we dive deep into a crucial topic for agency owners: strengthening and diversifying your offer suite to maximize revenue and thrive through economic ups and downs. We share insights into why building offers around outcomes, not just outputs, is key and explore how to structure your offer tiers effectively. From creating profitable entry-point offers to designing complementary services, we break down actionable strategies that help you stand out, increase revenue potential, and better serve your clients. Whether you're an established agency or just starting out, these strategies will elevate your growth game.Key Takeaways Include:Building Offers Around Outcomes vs. Outputs - why focusing on client outcomes, instead of just deliverables and time, is key to avoiding the commodity trap and elevating your value-based pricing strategies.Creating a Tiered Offer Structure - how to design a good-better-best tiered structure to increase conversions and maximize revenue opportunities, leveraging the power of premium offers.Entry-Point Offers that Convert - understand how to create high-value, low-risk entry-point offers that build trust and convert leads into long-term clients without cannibalizing your core services.Balancing Project-Based and Recurring Revenue - the benefits of diversifying your services through project-based work or monthly recurring revenue, depending on your agency's unique needs and market demand.Client-Centric Proposals - tips on crafting customized proposals based on your offer suite that align with clients' goals and build long-term partnerships.Show Quotes We Love:“She remembered who she was and the game changed.”Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYDARLINGS, all one word. Check out Copper’s Lead Nurturing Playbook, designed to help agencies nurture leads and grow sustainably.This episode is sponsored by our partners at Sked Social. Sked's Social Media Management tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for your clients. Sked is offering a free trial and custom demo to the listeners of this podcast, visit this link to learn more and use code DARLINGS at checkout for 10% off annual plans.Connect with Us:Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn. Join our Agency Advice Column here.For all inquiries, contact us at [email protected] Your Hosts:Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on

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