016: Designing A Life You Really Want: The Life Brief Method with Bonnie Wan

As an agency owner, you’re constantly making decisions - about clients, growth, strategy, and leadership. But what happens when your success starts feeling misaligned? In this episode, we’re diving deep into how to create a business and life that reflect your true ambitions, featuring special guest Bonnie Wan, Chief Strategy Officer of the Year (2022 and 2023) and author of The Life Brief.Melissa and Meredith sit down with Bonnie to explore why agency leaders struggle with misalignment, burnout, and a lack of clarity - and how using The Life Brief can help you reset, refocus, and move forward with confidence.What to Expect From This Episode...The Four Biggest Misalignment Traps:Constantly chasing revenue instead of intentional growthIgnoring personal values and aspirations in business decisionsLosing creativity due to industry pressure and client demandsFailing to create space for deep thinking and self-reflectionKey Takeaways:Why scaling your agency shouldn’t mean sacrificing your valuesHow to create alignment between your business and your personal goalsThe power of pausing - why white space is essential for leadership and creativityHow to break free from external expectations and define success on your own termsWhy agency leaders need to embrace bold thinking and innovationReal Talk MomentsWe get candid about:The pressure to grow vs. the reality of sustainable successWhy agency owners avoid asking themselves big, uncomfortable questionsHow the loss of creative space is impacting leadership and team cultureBonnie’s personal journey - how The Life Brief helped her navigate major life changesHow independent agencies can redefine their business models for long-term successConnect with Bonnie Wan on Instagram, LinkedIn or email at [email protected] Learn more and get your copy of The Life Brief through her website.Agency Darlings is partnered with Flodesk - Create stunning, high-converting emails with ease. Get a 2 week FREE trial when you sign up using our exclusive link-Feeling stuck in your agency? Melissa helps agency founders break free from undercharging, overdelivering, and cycles that don’t serve them. No pitch, no pressure - just a real conversation about what’s possible for your business. DM Melissa on LinkedIn or Instagram to connect.Interested in the 1:1 Strategic Brainstorming Session with Meredith? This session is a focused 50-minute consultation for entrepreneurs seeking targeted guidance and business insights. Dive deep into your most critical challenges, uncover opportunities, and develop actionable strategies. Book your strategy session here.-Connect With Us:Instagram @agencydarlings

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