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Agency Darlings

Mini Episode | Sales Pep Talk: You're Better At Sales Than You Think

30 May 2025

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Episode description:In today’s episode, Melissa goes solo for a quick pep talk on the myth of "I'm bad at sales." She dives into how sales is a skill anyone can learn and how women, in particular, have natural strengths that make them amazing at sales. Melissa shares her own journey from hesitating to lead in business development to building a career in sales, while offering practical advice on how to approach sales calls in a way that focuses on listening, diagnosing problems, and building meaningful client relationships. This episode is full of actionable tips and stats to help you rethink sales and embrace your own potential to succeed in it.What to expect in this episode:The myth of being "bad at sales" and why it’s just not true.How women’s natural problem-solving skills give them a competitive edge in sales.Melissa’s personal story of moving from hesitant to confident in business development.The importance of focusing on relationships, not selling, when connecting with potential clients.Why leading a sales call means listening more than pitching.How to create clarity in sales calls by focusing on the next step, not jumping straight to proposals.Actionable takeaways:Shift your mindset from “I’m bad at sales” to “I’m getting better at solving problems.”Focus on building relationships by asking insightful questions and listening to understand client needs.Don’t rush into proposals—clarify the next step with the client first to avoid wasting time.Make your sales calls about diagnosing issues and providing solutions, not pushing a pitch.Remember that sales isn’t about convincing someone to buy; it’s about helping them make an informed decision.Real talk moments:Stop thinking of yourself as "bad at sales." You’re already great at building relationships—you just need to shift your focus.Sales doesn’t have to be pushy or uncomfortable. It’s about listening, understanding, and providing value.Take the pressure off by reframing the sales process as a conversation where both sides are figuring out if it’s a good fit.Sales is about clarity: Ask the right questions to gauge interest, and don’t waste time on proposals if they’re not ready.

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