Agency Giants
How He Landed Tyson Fury & Floyd Mayweather as Clients | Paul Kennedy | #11
08 Jan 2025
Send us a textThe Agency Giants Podcast - Episode 11 (Paul Kennedy)__________________________________________We’re kicking off the year with a huge new episode of Agency Giants!In this episode of Agency Giants, Paul breaks down how he went from turning £800 into a six-figure per month agency to managing million-pound campaigns for world-famous clients like Tyson Fury & Floyd Mayweather.Paul's Instagram: https://www.instagram.com/paul.belfast/Life Like Media: https://www.lifelike.media/__________________________________________0:00 – From Videographer to 7-Figure Agency Owner3:01 – Mastering Creative and Paid Ads to Keep Clients for 5+ Years7:00 – The Secret to Growing an Agency Through Referrals and Partnerships11:10 – Landing Floyd Mayweather & Tyson Fury as Clients19:00 – Inside the Fury Camp: Shooting Content with Celebrities26:10 – What It’s Like Touring Thailand with Tyson Fury29:50 – How Travel and Sales Built My Business Resilience34:00 – Scaling from Remote to a 20-Person Office Team40:00 – How Paul's Brother Helped Scale Their Agency44:30 – The Deal That Fell Apart – Biggest Failure in Business49:00 – Why Client Results Matter More Than Constant Outreach52:00 – Scaling Paul's Own Brands from the Agency58:00 – The Future of Our Agency: Incubating and Growing DTC Brands1:05:00 – Should You Take Equity Deals as an Agency?1:12:30 – How to Hire Passionate People Who Drive Business Growth1:18:10 – Biggest Lessons from Failures and Scaling to 7 Figures__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=461d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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