How He Won Performance Marketing Agency of the Year 2024 | Daniel Watts | #6

Send us a textThe Agency Giants Podcast - Episode 6 (Daniel Watts)__________________________________________This week on the Agency Giants Podcast, we explore the journey of Daniel Watts, who co-founded BARK.London in 2019.Fast forward to 2024, Bark was named Performance Marketing Agency of the year at the UK Enterprise Awards!A stand-out of defining moments in Daniel's performance marketing career involved helping take a DTC e-commerce business from £0 to £25m in annual sales in under three years.Daniel's LinkedIn: https://uk.linkedin.com/in/danieltiwattsBARK.London: https://bark.london/__________________________________________0:00 - From Entrepreneur to Agency Owner: Daniel's Journey3:16 - The Recruitment Background: Lessons for Agency Life7:15 - Accidental Success: How Daniel's Agency Found Its Niche14:25 - The Power of Honesty in Client Relationships20:51 - The Hiring Challenge: Finding and Keeping Top Talent28:02 - Data Science in Marketing: A Game-Changing Approach37:25 - The Secret to Client Retention: Under-Promise, Over-Deliver47:55 - Measuring Team Happiness: The Key to Agency Success52:58 - The Future of Agencies: AI, Automation, and Strategy59:52 - Triple Whale and the Evolution of Marketing Attribution1:01:27 - Advice for Struggling Agencies: Look at Your Product First__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants

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