How I Left a Corporate Agency to Build a 7-Figure Business | Jack McLaren | #25

Send us a textThe Agency Giants Podcast - Episode 25 (Jack McLaren)__________________________________________You’d think billion-dollar brands would always choose the biggest agencies...But they’re not!Jack McLaren left Jellyfish & Dentsu, two of the world's largest marketing agencies, to start PATTRNS.A lean 40-person agency that’s now working with JD Sports & Gorilla GlueIn this week’s episode of Agency Giants, we break down why big brands are switching to smaller boutique agencies like his.Jack's LinkedIn: https://www.linkedin.com/in/jack-mclaren-340a01a6/PATTRNS: https://www.pattrns.uk/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=837d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 From Big Agency to Boutique: Why Jack Left Dentsu15:20 Landing the First Major Client & Building Transparency28:45 Performance Models, Equity Deals & The Future of Agency Pricing41:30 AI's Impact on Media Buying & Creative Strategy53:15 Building Company Culture & Hiring for Curiosity1:01:00 Major Client Wins: JD Sports, Gorillas & Hammerson1:08:40 Working with Challenger Brands & Leadership Lessons

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