Jeremy Tang is the founder of CMAX and a pioneer in programmatic SEO, helping scale brands through AI-driven, high-intent content. In this episode of The Agency Podcast, he reveals why most SEO advice is outdated, how freshness beats backlinks, and how small brands can outrank giants by targeting the long tail.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Introduction(06:45) The Truth About SEO: Head Terms vs Long Tail(15:20) Performance SEO: Why Blogs Are a Waste of Time(24:10) Freshness Wins: Why Old Content Hurts Your Rankings(31:35) Programmatic SEO Explained: Scaling Content with Automation(39:55) AI Content Risks: Hallucinations, Compliance & Quality Control(48:12) What Google Actually Wants: Relevance, Quality & Freshness(55:58) Dominating SEO with Long Tail Strategy(01:04:11) Avoiding SEO Superstition: Data-Driven Testing Wins(01:11:32) The Influence of AI and SEO on Consumer Behavior(01:20:10) How Startups Can Win Against Giants Like Nike(01:30:40) Building SEO Systems that Scale and Sustain
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