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#74 - Weaving Purpose And Legacy Into The Fabric Of M.J. Bale | Matt Jensen

29 May 2025

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Matt Jensen is the founder and CEO of M.J. Bale, one of Australia’s most successful menswear brands, with over 80 stores and $100 million in annual revenue. In this episode, Matt reveals how he built a legacy brand rooted in integrity, sustainability, and product obsession. He shares lessons on entrepreneurship, the harsh realities of scaling, and why putting Australian wool and craftsmanship on the global stage remains his mission.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio(00:00) Introduction(07:38) The Foundations of Brand Building(14:53) Navigating Business in Challenging Economies(21:52) Hitting the Brick Wall(29:06) Rebuilding Smarter After Failure(36:12) Sustainability and the Cost of Doing Good(43:13) Purpose, Legacy, and Local Supply Chains(50:16) Creative Energy and Staying Resilient(57:20) Expanding Internationally With Purpose(01:04:25) Product Obsession and Family Business Values(01:11:47) Competing Through Craft and Integrity(01:19:10) The Future of Australian Fashion

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