#84 - The Secret Ingredients Behind ButterBoys Cookie Empire | Sophia Athas

Sophia Athas is the founder and creative director of Hatrik House, the design studio behind some of Australia’s most distinctive brand identities. She is also the co-founder of ButterBoy, a cult cookie brand known for its bold and retro branding, sell-out drops, and devoted community. We explore the psychology of brand building, the tension between scaling and authenticity, and how Sophia protects creative energy while staying rooted in community.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio(00:00) Introduction(06:13) Finding Her Creative Calling(11:32) The Launch of Butterboy(22:29) Growing a Cult Following(30:41) Crafting Cultural Relevance(38:58) Balancing Two Businesses(45:12) Protecting the Creative Process(52:07) When to Scale and When to Stop(01:00:34) Building with Integrity(01:08:40) Industry Lies and Lessons(01:15:39) A New Vision for Creativity(01:22:08) Advice for Emerging Creatives

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