#87 - How to Work Smarter, Not Harder with AI | Marissa Kos

Marissa Kos is a futurist and opinion leader in the AI space, and the founder of MxM, an AI-powered marketing and business development platform. She helps business owners and brands optimise marketing, sales, operations and culture through tailored automation systems designed for scalable success. In this episode of The Agency Podcast, Marissa shares insights on the future of AI in business, the myths that hold companies back, and why integrating AI now is critical for building resilient, future-ready organisations.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio(00:00) Introduction(07:42) Entering the AI Space(14:18) The Future of AI in Business(21:03) Debunking AI Myths(28:47) AI and Company Culture(36:19) Building Scalable Systems with AI(43:52) The Power of Personalisation(51:05) Overcoming Challenges in Adoption(58:44) AI as a Growth Multiplier(01:05:16) The Human Side of AI(01:12:38) The Future of Work and AI(01:25:03) Final Reflections on AI’s Potential

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