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#99 - The "Leaky Bucket" Destroying Your Business | Jonathan Byrt

21 Nov 2025

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Jonathan Byrt is the cofounder of Memobottle, the internationally recognised reusable bottle brand that redefined product design and became a global sustainability icon. Through the rise, impact and challenges of scaling Memobottle, Jono developed a unique perspective on purpose-led entrepreneurship, resilience and the realities of building a brand with cultural influence. In this episode, he reflects on the lessons learned from failure, the discipline required to scale with integrity, and why clarity, community and long-term thinking matter more than ever for modern founders.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio(00:00) Introduction(06:44) Early Lessons in Leadership(13:18) Finding Purpose Through Problem-Solving(20:56) The Reality of Building Mission-Based Companies(29:47) Why Community Is the Strongest Business Advantage(36:22) Scaling with Integrity(43:05) Systems, Structure and Sustainable Growth(50:41) The Psychology of High-Performance Teams(57:26) The Funding Landscape and Founder Pressure(01:04:49) Personal Growth and Operating at Capacity(01:12:33) Building Companies That Matter(01:20:58) Closing Reflections

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