#37: From Farm to Tourist Destination: Exploring the Potential of Tourism as a Business Opportunity for Those on the Land with Susan Lee, Tourism Advisor & Author

Tapping into the lucrative tourism market for rural producers is a serious opportunity for opportunity for those on the land. The reasons for starting a tourism business might be drought mitigation, evening out cashflow, supporting succession, servicing debt, paying boarding school fees or just savvy producers taking advantage of a unique business opportunity. The problem is, it’s easy to identify an opportunity but difficult to get a viable business up and running. Producers are time poor, more often than not lack the experience and don’t know where to start.My guest today is Susan Lee from CV Consult, a tourism consultant with significant experience in regional and remote tourism in Australia. Susan has a book coming out soon which is a practical guide to starting your own tourism business. It’s designed to give families the short cuts to identifying, assessing and navigating the start-up of a successful tourism business. Susan can be found at:-Website:   www.cvconsult.com.au Email:   [email protected] Up Page For Pre Launch Book Deals:  https://cvconsult.com.au/tourism-book-sign-up f you’re the kind of family that leads from the front, not waits for a crisis, the 2026 Roadmap Workshops are for you. Seats open to the waitlist first. Join at: agricoach.com.au/takeaction -----------------------Ben spent over 20 years working with successful business owners and farming families which allowed him to unearth the timeless principles on how to successfully grow, protect and maintain wealth.If you want to learn the principles of how to grow your family’s wealth throughout the generations, then you might consider joining The AgriCoach Podcast each fortnight for more Wealth & Wisdom.Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.https://thefinancialbloke.com.au/

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