#59: "Taking The Reins" - Create Your Own Opportunities with Geoff Birchnell of 3R Beef

Welcome to our latest episode of the Wealth and Wisdom podcast! This episode was recorded live at the Young Beef Producers Forum in Roma where I interviewed my mate Geoff Birchnell of 3R Beef.You’ve heard me talk about succession planning a lot and it is a major challenge in the Ag industry. I have done a number of podcasts which have been hugely popular about how a family can progress a succession plan when they are stuck or just at a loss as to what to do. But what if your parents don’t operate a large-scale operation that would allow for a succession plan? What if you’re one of 2, 3 or 4 kids that want to come home to the farm but there just isn’t enough room for everyone? Or…. what if you are an aspiring first generation Ag producer and you are thinking, “How the bloody hell can I get a start??”Well, I decided to tackle that question the best way I know how. I found someone who is actually doing something about it and…. I asked them!The son of two teachers, Geoff established his first herd, Avingnon Herefords, at age 9 and later purchased his own block.  Geoff studied accounting at university and spent almost 10 years as an accountant in a Brisbane firm learning as much as he could about large scale beef production from his grazier clients. But accounting wasn’t for Geoff, he had a vision of being a full-time beef producer. In 2018 Geoff manufactured an opportunity for Avignon to evolve into 3R Livestock, expanding into Angus cattle. Geoff is scaling up and he’s having a crack at his dream!Geoff’s story is an inspiring listen about creating your own opportunities and defying the narrative that the only way to get into farming is through a succession plan. So instead of waiting around for your parents to come up with a viable succession plan or for some other opportunity to fall into your lap, have a listen to Geoff and remember… You can’t cross the sea by standing and staring at the water.  f you’re the kind of family that leads from the front, not waits for a crisis, the 2026 Roadmap Workshops are for you. Seats open to the waitlist first. Join at: agricoach.com.au/takeaction -----------------------Ben spent over 20 years working with successful business owners and farming families which allowed him to unearth the timeless principles on how to successfully grow, protect and maintain wealth.If you want to learn the principles of how to grow your family’s wealth throughout the generations, then you might consider joining The AgriCoach Podcast each fortnight for more Wealth & Wisdom.Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.https://thefinancialbloke.com.au/

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