Farming eggs the startup way - Sarah Sivyer on continuous improvement and customer intimacy

Sarah Sivyer had multiple roles in the corporate world before she decided to start farming eggs. She grew up on a farm, but was completely new to chickens, and this was the challenge she wanted: to grow her own business from scratch and apply her corporate knowledge.By tapping into consumer demand for convenience, freshness, and sustainability credentials, Sarah now runs 2500 chickens for her subscription-based egg business, Just Been Laid. Sarah also completed a Nuffield Scholarship on continuous improvement and branding, bringing lessons on global best practices back to the farm.In this episode Sarah Sivyer discusses:Building a successful farming business by developing ‘customer intimacy.’Using business concepts like Six Sigma to eliminate waste, remove variation, and be more efficient in farming.Offsetting the high cost of labor through branding, quality, and business model innovation.For more information and links from this episode, check out our website.

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