Unscrambling Go-to-Market and Brand in Alternative Protein, with Tanja Bogumil, Perfeggt

Let’s talk about eggs.Hardly anything can match the egg for complete versatility. Eggs are a crucial ingredient that unlocksthe tastes, textures, and experiences we take for granted in everything from the simplest home omelette to food manufactured on an industrial scale.So, how would you approach replacing the egg with a plant-based alternative?This week on EggTech…So What?, we spoke with alternative-protein entrepreneur Tanja Bogumil. Tanja is the Co-Founder and CEO of Berlin-based Perfeggt, a company working to bring plant-based egg alternatives to market, starting with a liquid substitute used for scrambled eggs and baking.In this episode, Tanja shares her insights on:Her story moving from digital entrepreneurship into food, and finding the best team to “crack the egg”How Perfeggt mapped the “jobs-to-be-done” of the egg in the food production value chain, and how this informed their initial product focusWhy initial alternative-protein products are “a means to an end” to start shifting consumer behavior and creatingpathways to scaleWhat future strategies for category dominance in alternative-proteins could look likeFor more information and resources, visit our website.

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