Blake Lively's Evidence Justin Baldoni Ruined Her Reputation

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comEverything in this video and article is based on opinion and everything is alleged. I am not a journalist or lawyer. I always encourage you to do your own research and come to your own conclusions.On December 21st, 2024 the New York Times published an expose article, detailing the online retaliation Blake Lively faced after raising concerns about on-set misconduct that she and others allegedly faced at the hands of co-star and producer, Justin Baldoni, along with his business partner and co-producer, Jamey Heath.News broke that Lively was filing a 70-page complaint (a prerequisite to a lawsuit) which detailed her team’s findings of a sinister smear campaign at the hands of publicists and social contractors hired by Justin Baldoni and his production company, Wayfarer Studios.I highlighted and annotated the 70-page court filing, which you can read for free on my Substack here.Today’s episode of “Ahead of the Curve with Coco Mocoe” will be a complete breakdown of the court filing along with my own thoughts and theories as someone who works in marketing and PR.TOPICS DISCUSSED:Blake Lively vs. Justin Baldoni Introduction - 0:00Going through the 70-page lawsuit filing - 8:26“The Protections for Return to Production” Letter from Blake Lively to Wayfairer in January 2023 - 11:21Billionaire Steve Sarowitz who BL names in the lawsuit - 17:36What is astroturfing - 18:50Justin Baldoni’s PR Team Outlines Plan in Texts - 20:26How Ryan Reynolds blocking Justin Baldoni was the catalyst - 22:00Melissa Nathan’s TAG PR team proposal - 22:57Text screenshots - 24:50Baldoni sends Twitter thread about Hailey Bieber “mean girl” accusations - 26:39The mysterious Texas contractor - 27:29More screenshots - 30:30The journalist publishing stories was the sister of the publicist hired by Baldoni - 32:10More details of the inappropriate behavior on set - 33:55How Blake Lively was set up in the press - 48:15More screenshots of messages - 50:37The retaliatory plan in lead up to movie release - 52:29Lawsuit mention of Taylor Swift and her fans - 55:10Manipulating of journalists and the press - 56:00Saying goodbye to free listeners - 59:01*EXTENDED EPISODE ON SUBSTACK:Them talking about suppressing videos that reflect badly on JB in the FYP - 1:00:00Other women had filed HR complaints against JB - 1:03:27More journalist manipulation - 1:04:31Acknowledging BL silence - 1:05:19The timing - 1:07:53Putting on our Molly McPherson PR hats - 1:11:05The Taylor Swift vs. Scooter Braun connection - 1:15:30TAG Management PR patterns? - 01:17:09JB Publicist Speaks Out - 01:19:00Concluding Thoughts - 1:25:33Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:Free break down of the lawsuit on Substack: https://cocomocoe.substack.com/p/blake-lively-vs-justin-baldoni-iMy Amazon Storefront for Creators: https://amzn.to/3ltAuqsBaldoni’s publicist responds: https://www.deuxmoi.world/latest/publicist-jennifer-abel-allegedly-breaks-silence-on-explosive-text-messages-in-baldoni-lawsuitistMy last podcast on “It Ends With Us” movie: https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius?utm_source=publication-search“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: [email protected]

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