Shirah Benarde: How she made $40k from TikTok & had one of the fastest deals in Shark Tank history (NightCap)

Have you ever watched Shark Tank and wondered about the behind-the-scene details or what happens to the contestants after they strike a deal with a shark? Today's episode is with Shirah Benarde (@shirahbenarde). She and her brother founded the anti-roofie scrunchie brand, NightCapIt (@nightcapit). They had one of the fastest deals in Shark Tank history with Lori Griener. Here is the NightCap site if you want to purchase protection for your drinks! Here is a viral clip from their episode of Shark Tank!We talk about how she made $40k from TikTok alone in the 6 weeks leading up to their pitch on Shark Tank. We talk about her Gen-Z focused branding strategy (community over perfection) and how she grew her brand to almost 500k on TikTok at the time of posting this episode. And we talk about her plans to branch the company out in to the music and college space. This was such a fun interview and I hope you enjoy listening as much as I enjoyed chatting with Shirah! The book I referred to in the middle of the podcast is linked here. It has been almost a decade since I read the book so my recollection may have been fuzzy and I am not a mental health professional! I encourage you to read the book yourself to fact check me, as always! Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news.If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

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