Why did everyone want Glossier to fail?

Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she? Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills’, starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The Gloss’ which would be the catalyst for her billion-dollar company, Glossier. What can we learn from “trendy” beauty brands like Glossier and female founds like Emily Weiss? Let’s dive in. My next book review will be the Britney Spears memoir, ‘The Women in Me’. Let me know what other trending topics and books you want me to cover from a marketing perspective! TIME STAMPS: Introduction - 0:00 The Glossy Book + Author - 2:20Emily Weiss - 4:38 “Into the Gloss” - 7:15 Glossier - 12:47Glossier’s Height - 16:26 Celebrity Name Drops - 22:40Glossier’s Mistakes - 26:18 How can Glossier become “cool” again? - 35:10Follow Coco on social media: Instagram: instagram.com/cocomocoeTikTok: tiktok.com/@cocomocoeYouTube: https://youtube.com/@CocoMocoe?si=x8WFaM-iNp_xOMn_ Join the #AheadOfTheCurve Discord: https://discord.gg/drDBjzVXnp Thank you for listening to ‘Ahead of the Curve with Coco Mocoe’ wherever you find your favorite podcasts! Tune in weekly for deep dives into trending topics, pop culture and celebrity interviews - all from a marketing expert’s perspective. You can buy the book here (Thank you for using link as I get a percentage of the profits from my link): https://amzn.to/3QeJ1JC For business inquiries, email: [email protected]   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com

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