In this final episode of 2021, host Will Francis talks to Dominik Schneider, global head of digital marketing and customer engagement at Straumann Group, one of the world's leading manufacturers of dentistry products. He discusses how he has built up the group's social channels, and run global integrated campaigns across all markets and brands, and gives us an insight into their omnichannel demand generation engine. While marketing to dental professionals is a B2B activitiy, at the end of the day it's all really "business to humans". The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!
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