Expert analyst Cathal Melinn talks with host Will Francis about what data analysis is really all about. In short his message is: "sessions don't buy, people do". They cover educated guesses, soft metrics, assumptions about human motivations, the creative joys of Excel, site optimization and A/B Testing, different social platforms' definition of a click or a conversion, the messiness of the attribution model, and even a bit of Aristotle. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!
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