The fascinating story of how Oxford-based Creation Theatre managed to turn the Covid-19 pandemic to their advantage and produced 16 successful shows online, reaching new audiences but also meeting the needs of their existing audience. Host Will Francis chats with the theater's CEO & Creative Producer Lucy Askew to explore how they used new technology and marketing tools in truly innovative ways to put Shakespeare and other greats on the digital stage. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!
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