The Impact of GPT on Marketers

Unless you've been on the moon the last few months, you'll have heard lots about GPT and Chat GPT - the chatbot built upon it. But as a marketer, what does this hyper-acceleration in predictive AI actually mean for your job, the world of search, advertising and content, and how can it actually open new opportunities? This episode features digital transformation expert Clark Boyd and SEO expert Danny Richman chatting during the Q&A of our recent webinar on GPT, as well as tips and futher thoughts recorded specially for the podcast. All brought to you by our podcast (and webinar) host Will Francis. If you're not penalised by Google for badly-written content, you'll be penalised by your readers and then Google will penalize you after because they'll see that your readers didn't like it... Clark Boyd Listen to the end to hear Danny's and Clark's top 3 tips on what to do next with AI to help you in your digital marketing role. Danny's own tools, that he built himself, including a recipe-generator, alt tag generator and keyword helpers can be found on his site for free here. Some of the resources mentioned for following AI developments mentioned are Google Alerts: Bens Bites TLDR Clark's newsletter, hi,tech Danny's Twitter The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. A full transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today If you enjoyed this episode please leave a review so others can find us! If you'd like to send us some feedback or be a guest on the show, drop us a line at [email protected].

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