Why Community Matters More than Followers

In this episode of the DMI podcast, host ⁠Will Francis⁠ sits down with Kineta Kelsall, founder of School of Social and LinkedIn trainer, to dive into the art of building genuine communities in social media. Kineta challenges the traditional notion of brand-centric marketing, emphasizing that true community is about creating spaces where like-minded people can connect authentically.She shares insights on how brands can move beyond follower counts to create meaningful connections, highlighting the importance of understanding audience needs, providing value, and letting community members take the lead. 0:01:08 - Defining true community in social media0:13:11 - Changes in social media community building over the past decade0:22:19 - Examples of successful community building (Cleats Club, Lululemon)0:32:52 - Top 5 tips for building a community"It's not that we want to connect, it's that we need to connect. We want to be understood." -----------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠website⁠, ⁠Apple Podcasts⁠, ⁠Spotify⁠, and ⁠YouTube⁠.Check out the DMI’s extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! ⁠Join for free today⁠.If you enjoyed this episode, please leave a review so others can find us!

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