How to Win in AI Search (Real Data, No Hype) | Ryan Law (Ahrefs)

AI search is exploding — and everyone wants to teach you how to show up in ChatGPT.But in this new “Wild West,” who can you actually trust?Meet Ryan Law, Ahrefs’ Director of Content Marketing.Ryan and his team have carried out some of the largest studies on AI search, backed by millions of data points, to understand what actually works when it comes to Answer Engine Optimization (AEO).If you’ve been waiting for a credible, data-backed guide to getting your brand and content visible in AI search — this is it.What you’ll learn in this episode:00:00 — Intro01:06 — The Current State of AI Search03:46 — 3 Ways to Influence Your AI Visibility07:55 — The “Era of Off-Page SEO”: Why Mentions Are the New Backlinks14:48 — Optimizing the Content Types AI Prefers to Cite18:33 — How to Write for AI (and Humans)25:51 — Finding and Fixing “Hallucinated URLs” from AI27:18 — The Untapped Training Data Sources LLMs Love28:37 — How to Perform a Content Gap Analysis for the AI Era32:56 — The #1 Technical Mistake in Answer Engine Optimization34:40 — Fan-Out Queries: How AI Actually Searches Google39:50 — The Spam Strategy You Must Avoid41:00 — A Simple 2-Category Framework for AEO42:32 — AI Search vs. Google’s AI Overviews44:50 — OutroConnect with Ryan:LinkedIn — https://www.linkedin.com/in/thinkingslow/X — @thinking_slowConnect with Tim:LinkedIn — https://www.linkedin.com/in/timsoulo/X — @timsouloWebsite — https://www.timsoulo.com/If you enjoyed this episode, don’t forget to follow the Ahrefs Podcast and share it with a friend.Referenced:Ahrefs Brand Radar — https://ahrefs.com/brand-radarAhrefs Site Explorer — https://ahrefs.com/site-explorerAhrefs Web Analytics — https://ahrefs.com/webmaster-toolsClearscope — https://www.clearscope.ioG2 — https://www.g2.comReddit — https://www.reddit.comQuora — https://www.quora.com

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