“I Wrote 21 Blog Posts in 30 Minutes. And They're GOOD.” | Eric Siu (Single Grain)

Is AI replacing marketers, or just helping bad marketers move faster?In this episode, we're joined by Eric Siu, founder of Single Grain, host of  ⁨@LevelingUpOfficial⁩ , and advisor to some of the biggest SaaS companies, to debate how AI is changing marketing right now.Eric breaks down the AI workflows his agency uses to cut content production time by 90%, including how they generated 21 blog posts in 30 minutes. But it’s not magic. We dive into where AI works, where it still fails, and why human editors are still a critical part of the process.We discuss: 00:00 Intro00:57 Growing an Agency in an AI World05:23 What Can AI Actually Be Used for Right Now? 09:30 21 Blog Posts in 30 Minutes: Real or Slop?13:11 The Role of Human Editors in AI Content15:52 AI Tools Reshaping Marketing23:54 Agency Value in the Age of AI30:25 AI for Scheduling, Note-Taking, and Automation44:03 Gamifying SOPs with AI46:57 One-Click Internal Linking50:53 The Personal Brand Machine (And How AI Supercharges It)58:50 AI-Powered LinkedIn Ads & ABM01:08:07 OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). ⸻Where to find Eric:LinkedIn: https://www.linkedin.com/in/ericosiu/X: @ericosiuWebsites: https://www.singlegrain.com/https://karrot.ai/https://www.levelingup.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/👥 People Mentioned• Neil Patel – Co-founder of NP Digital, marketing influencer, frequent collaborator with EricLinkedIn: https://www.linkedin.com/in/neilkpatelWebsite: https://neilpatel.com• Gael Breton – Co-founder of Authority Hacker, SEO educatorLinkedIn: https://www.linkedin.com/in/gael-breton-762b1515Website: https://www.authorityhacker.com• Nathan Barry – Founder of ConvertKit (now Kit), previous podcast guestLinkedIn: https://www.linkedin.com/in/nathanbarryWebsite: https://nathanbarry.com• Dmitry Gerasimenko – Founder & CEO of AhrefsLinkedIn: https://www.linkedin.com/in/gerasimenko⸻🏢 Companies & Tools Referenced• Single Grain – Digital marketing agency founded by Eric SiuWebsite: https://www.singlegrain.com• Ahrefs – SEO and marketing intelligence platformWebsite: https://ahrefs.com• NP Digital – Marketing agency co-founded by Neil PatelWebsite: https://npdigital.com• Authority Hacker – SEO and content marketing educationWebsite: https://www.authorityhacker.com• Lindy.ai – AI agent tool for task automation, including recruitingWebsite: https://lindy.ai• Manos – AI-powered recruiting automation (referenced)Website: https://manos.so• Reclaim.ai – Smart calendar management for scheduling and productivityWebsite: https://reclaim.ai• Hawie.ai – AI meeting scheduling assistantWebsite: https://hawie.ai• Granola – AI note-taking toolWebsite: https://granola.so• Gong – Sales intelligence and meeting recording toolWebsite: https://www.gong.io• Overlap – AI video clipping for short-form contentWebsite: https://www.overlap.so• Opus Clip – AI video clipping tool for podcasts and YouTubeWebsite: https://www.opus.pro• Descript – AI-powered video editing toolWebsite: https://www.descript.com• Bannerbear – Automated image and video generation (used for OG images)Website: https://www.bannerbear.com⸻📚 Books & Ideas Referenced• “Who’s Got the Monkey?” – Harvard Business Review article on delegationRead it: https://hbr.org/1974/11/management-time-whos-got-the-monkey

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