The 3 Types of EGC Every Brand Should Be Using | Melissa Laurie (Oysterly Media)

Employee-generated content isn’t just a trend — it’s the future of marketing.In this episode of the Ahrefs Podcast, we dive deep into the world of Employee Generated Content (EGC) and short-form social video with Melissa Laurie, founder and CEO of Oysterly Media.Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC right — and why audiences are craving genuine interactions over polished ads.She breaks down the powerful “Triple A Effect” of EGC:Attracting top talent,Retaining engaged staff,And accelerating sales with real product showcases.You’ll hear why Gen Z doesn’t magically know how to make great social content, how to structure a video that hooks attention in seconds, and why even the Singapore Police Force is jumping on the trend.Melissa shares real-world frameworks, production tips, and success stories from companies like Hilton and Microsoft.In this episode:(00:00) Intro(01:57) What is Employee-Generated Content (EGC)?(03:32) Posting from employee accounts vs company accounts(09:27) Using EGC to help with employee disengagement and recruiting(15:35) Examples of successful Day in the Life videos(21:00) Frameworks for EGC videos(31:59) Does trend-jumping work for companies?(35:36) Misconceptions about EGC(41:26) Hacks for making solid short-form videos(48:00) Consulting vs outsourcing for social media content(50:13) The ROI of short-form video for businesses(55:42) Making the shift from sales to social media(58:15) OutroWe hope you enjoyed this episode of the Ahrefs Podcast!Be sure to like, subscribe — and tell a friend.Where to find Melissa:LinkedIn: Melissa LaurieWebsite: oysterlymedia.comWhere to find Tim:LinkedIn: Tim SouloX: @timsouloWebsite: timsoulo.com

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