The 4-step process to STAND THE F*CK OUT | Louis Grenier (STFO.io, Everyone Hates Marketers)

Louis Grenier has built a reputation for calling bullsh*t on conventional marketing. In this episode, he delivers sharp, unfiltered insights on what it really takes to stand out in saturated markets. As the founder of Stand The F*ck Out and host of Everyone Hates Marketers, Louis breaks down why most branding efforts fail, how to create a truly unique positioning, and what marketers get wrong about differentiation and audience engagement.Discover: (00:00) Intro(00:57) Parental advisory(03:24) How do you know if your positioning is bad? (07:02) Positiong vs product-market fit(16:00) Step 1: Insight foraging(40:02) Step 2: Unique positioning(56:36) Step 3: Creating a distinctive brand(1:12:59) Step 4: Continuous reach(1:36:17) The book that cost him $36,000(1:48:02) Outro------------------------------------------------Where to find Louis: LinkedIn: https://www.linkedin.com/in/louisgrenier/Website: https://www.stfo.io/Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/-----------------------------------------------Referenced in this episode: 👤 PeopleSeth GodinWebsite: https://www.sethgodin.comLinkedIn: https://www.linkedin.com/in/sethgodin/Gary VaynerchukWebsite: https://www.garyvaynerchuk.comLinkedIn: https://www.linkedin.com/in/garyvaynerchuk/Neil PatelWebsite: https://neilpatel.comLinkedIn: https://www.linkedin.com/in/neilkpatel/Jason HennesseyWebsite: https://www.jasonhennessey.comLinkedIn: https://www.linkedin.com/in/jasonhennessey/David C. BakerWebsite: https://www.davidcbaker.comLinkedIn: https://www.linkedin.com/in/davidcbaker/Martin NeumeierWebsite: https://www.martinneumeier.comLinkedIn: https://www.linkedin.com/in/martinneumeier/⸻🏢 Companies & PodcastsHotjarhttps://www.hotjar.comEveryone Hates Marketers Podcasthttps://www.everyonehatesmarketers.comDuolingohttps://www.duolingo.comRyanairhttps://www.ryanair.comDentsuhttps://www.dentsu.comVaynerMediahttps://www.vaynermedia.comNP Digitalhttps://npdigital.comHennessey Digitalhttps://www.hennessey.comHubSpothttps://www.hubspot.comCompare the Market (UK)https://www.comparethemarket.com⸻📚 BooksStand the Fck Out* by Louis Grenierhttps://link.stfo.io/amazonThe Business of Expertise by David C. Bakerhttps://www.amazon.com/Business-Expertise-Entrepreneurs-Firms-Clients/dp/1605440590Zag by Martin Neumeierhttps://www.amazon.com/Zag-Strategy-High-Performance-Voices-Matter/dp/0321426770How Brands Grow by Byron Sharphttps://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560

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