Turn LINKEDIN Into a $30M ARR GROWTH Machine | Adam Robinson (Retention.com, RB2B)

What if you could turn LinkedIn into your only customer acquisition channel and grow to $30M ARR...without spending a dime on paid ads?Adam Robinson⁩ breaks down the exact playbook he used to build a magnetic personal brand, engineer high-engagement content, and make LinkedIn work like a growth engine. From bootstrapping three companies to millions in ARR to building a content system that turns credibility into conversions, Adam doesn’t hold back. We explored storytelling, content marketing, webinars, and the overlooked strategies that helped him scale fast without relying on traditional funnels.In this episode: (00:00) Intro (00:50) Building a Personal Brand on Social Media(06:09) Finding Your Voice and Content Market Fit(08:50) The Importance of Authentic Storytelling(11:46) Creating a Public Figure Through Content(14:56) Strategies for Growing Your LinkedIn Audience(17:55) Crafting Engaging Posts and Hooks(21:00) The Art of Storytelling in Content Creation(23:58) Tactics for Effective LinkedIn Posting(33:27) Leveraging Credibility in Content Creation(36:39) Maximizing Engagement Through Hooks and Templates(41:36) The Role of AI in Content Generation(50:25) Frequency and Interaction: Balancing Engagement on LinkedIn(54:40) The Power of Video in Building Trust(01:00:44) The Unique Appeal of Live Webinars(01:02:39) OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Adam:LinkedIn: https://www.linkedin.com/in/nathanbarry/Websites: https://www.retention.com/https://www.rb2b.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/👥 People Mentioned• Russell Brunson – Co-founder of ClickFunnels, early internet marketing influencerLinkedIn: https://www.linkedin.com/in/russellbrunson• Dave Gerhardt – Founder of Exit Five, author of Founder BrandLinkedIn: https://www.linkedin.com/in/davegerhardt• Chris Walker – Growth marketing expert, LinkedIn creatorLinkedIn: https://www.linkedin.com/in/chriswalker• Nigel Thomas – LinkedIn content creator known for post templatesLinkedIn: https://www.linkedin.com/in/nigelthomas• Tom Wolfe – B2B content creator and podcast guestLinkedIn: https://www.linkedin.com/in/tomwolfe• Rick Rubin – Music producer, quoted on art and perspective(No specific profile link)• Peter Conforti – Analyst who studied LinkedIn audience overlapLinkedIn: https://www.linkedin.com/in/peterconforti• Jeremy Horwitz – Guest on webinars, ABM expertLinkedIn: https://www.linkedin.com/in/jeremyhorwitz• Sam Parr – Host of “My First Million” podcastLinkedIn: https://www.linkedin.com/in/samparr• Nathan Barry – Mentioned by Tim as podcast guest in this episodeLinkedIn: https://www.linkedin.com/in/nathanbarry• Paul Graham – Y Combinator founderWebsite: http://www.paulgraham.com⸻🏢 Companies & Tools Referenced• ClickFunnels – Sales funnel software (Russell Brunson’s company)Website: https://clickfunnels.com• Jasper AI – AI writing assistant toolWebsite: https://www.jasper.ai#LinkedIn #CustomerAcquisition #PersonalBrand #ContentMarketing #Storytelling #AudienceGrowth #SocialMediaStrategy #Engagement #Authenticity #MarketingTactics #ContentCreation #Credibility #AI #Video #Webinars #audiencebuilding

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