Unpacking the Social Media Playbook of a $4B brand | Chris Cunningham (ClickUp)

Chris Cunningham, founding member of ClickUp, reveals the social media strategy that drives a staggering 150M monthly impressions. This is *the* exact strategy that's also attracted major clients like VaynerMedia (yes, GaryVee literally found them through social media).Grab your notes. 📝 Chris shares his contrarian take on hooks and pattern interrupts, explains why hiring LA actors is a no-brainer for your social content, and walks us through his secret Trial Reels technique that consistently multiplies video performance.In this episode: (00:00) The Power of Humor in B2B Marketing(00:57) Measuring ROI in Social Media Strategies(05:10) How Much Does It Cost to Create This Type of Content? (07:32) Finding and Hiring Talent for Content Creation(12:57) Integrating Humor with Project Management Software(17:25) The Creative Process: From Ideas to Execution(18:40) Using Trial Reels to Test Impact(21:08) Brainstorming Creative Ideas(24:02) Balancing Fun and Product Promotion(29:17) Breaking Marketing Norms(33:30) The ABCD Framework for Content Creation(38:33) Pattern Interrupt Techniques in Content(43:18) Psychological Hacks for Converting Followers(46:24) Building a Personal Brand Vs a Company Brand(50:39) Types of Content for Brand Accounts(53:44) Defining the ClickUp Brand(57:10) The $15K ClickUp Album(01:02:01) Influencer Marketing Strategies(01:04:50) The Super Bowl Ad Experience(01:07:35) AI in Marketing: A Critical Perspective(01:11:54) OutroWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). ⸻Where to find Chris:LinkedIn: https://www.linkedin.com/in/chrisclickup/X: @ChrisClickUpWebsite: https://clickup.com/Where to find Tim:LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/⸻Referenced in this episode: 👤 PeopleGary Vaynerchuk (GaryVee): https://www.linkedin.com/in/garyvaynerchuk/Kyle Coleman (ClickUp CMO): https://www.linkedin.com/in/kylecoleman/Adam Robinson: https://www.linkedin.com/in/adamsrobinson/Gaurav Agarwal (ClickUp COO): https://www.linkedin.com/in/gaurav-agarwal-8278271/Zeb Evans (ClickUp Founder/CEO): https://www.linkedin.com/in/zeb-evans/Seth Godin: https://www.sethgodin.com/Mr. Beast:  ⁨@MrBeast⁩  Clever (Artist): https://en.wikipedia.org/wiki/Clever_(rapper)⸻🏢 Companies & BrandsVaynerMedia: https://vaynerx.com/Adweek (Adworld): https://www.adweek.com/Groundlings: https://www.groundlings.com/Copy AI: https://www.copy.ai/Clari: https://www.clari.com/BuzzFeed: https://www.buzzfeed.com/Halligan Cinema: https://halligancinema.com/HubSpot: https://www.hubspot.com/Asana: https://asana.com/Jira: https://www.atlassian.com/software/jiraWendy’s: https://www.wendys.com/Apple: https://www.apple.com/Windows (Microsoft): https://www.microsoft.com/en-us/windowsMorning Brew: https://www.morningbrew.com/⸻🛠️ Tools / PlatformsTikTok: https://www.tiktok.com/Instagram:https://www.instagram.com/LinkedIn: https://www.linkedin.com/Spotify: https://www.spotify.com/Apple Music: https://www.apple.com/apple-music/YouTube: https://www.youtube.com/Claude (Anthropic AI): https://www.anthropic.com/news/claude-3-familyChatGPT (OpenAI): https://chat.openai.com/Clay (Lead gen / enrichment): https://www.clay.com/

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