Ahrefs Podcast
Why 99% of Content is TRASH (And What to do Instead) | Peep Laja (CXL, Wynter)
15 Mar 2024
Is content marketing dead? Peep Laja thinks most of it’s garbage. In this episode, the founder of Wynter and CXL breaks down why today’s B2B content fails, how to create messaging that actually converts, why testing beats guessing, and how to know when it’s time to pivot your business model. ***************************************Where to find Peep: LinkedIn: (https://www.linkedin.com/in/peeplaja/)X: @peeplajaWebsite: https://peeplaja.com/Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)X: @timsouloWebsite: https://www.timsoulo.com/***************************************Ahrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard & Video Lead: George DolgikhIntro Video Animations: Nikita Sych#branding #brandclarity #brandmessaging #messagingframework #digitalmessaging #wynter
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