#9: Ethics, Privacy and Trust by Design

"Do what is preferable, not acceptable. Preference is greater than acceptance" — Nathan Kinch Nathan is the CEO of Greater Than X. He's the creator of Data Trust by Design and dabbles in startup investments when he can. Nathan spent the bulk of his career grappling with the complexity and nuance of the rapidly evolving personal information economy. He's led work for governments, big tech, banks, teclos, startups, as well as research and policy institutes. He writes often and speaks at events all around the world. In this conversation, we discussed the challenges in navigating ethical principles and how organisations can increase their trustworthiness by designing appropriate frameworks and placing social preferability as the goal. On the way, we covered definitions such as trust and ethics and covered some of the current challenges arising in the intersection of COVID-19 & technology. Specifically the challenge of using AI to fight and manage the virus while respecting privacy and other digital rights.   Nathan proposed suggestions on how we can encourage trust within organisations, discussed the possibility of regulation and whether ethical frameworks can effectively have an impact. 

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