AWS on Powering Real-World AI Applications for Global Brands

When access to advanced AI models is no longer the big differentiator, the real advantage comes from how effectively a business can connect those models to its own unique data. That was the central theme of my conversation with Rahul Pathak, Vice President of Data and AI Go-to-Market at AWS, recorded live at the AWS Summit in London.In a bustling booth on the show floor, Rahul explained how AWS is helping organisations move from AI pilots to production at scale. We discussed the layers of infrastructure AWS provides, from custom silicon like Trainium and Inferentia to services such as SageMaker, Bedrock, and Q Developer, and how these combine to give enterprises the flexibility and performance they need to build impactful AI applications.Rahul shared examples from BT Group, SAP, and Lonely Planet, each showing how the right blend of tools, data, and strategy can lead to measurable business results. Whether it is accelerating code generation, generating custom travel guides in seconds, or using generative AI to produce personalised content, the common thread is a focus on business outcomes rather than technology for its own sake.A key point in our discussion was that most companies do not have their data ready to power AI effectively. Rahul broke down how AWS is helping unify siloed data and make it available to intelligent applications, turning a company’s proprietary knowledge into a competitive edge. We also touched on responsible AI, sustainability, and the operational challenges that come with scaling AI, from cost efficiency to security and trust.For leaders still weighing up whether to invest in generative AI, Rahul’s message was clear: waiting too long could mean being left behind. This episode is a practical guide to what it takes to deploy AI with purpose and how to ensure it delivers lasting value in a fast-changing market.

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