#02 Robin: SEO is Dead? How to Force Perplexity, ChatGPT & Google AI to Cite Your Brand

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Previously titled “#279 Robin: SEO is Dead? How to Force Perplexity, ChatGPT & Google AI to Cite Your Brand ” — renamed by the publisher on Aug 3, 2026

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Recorded23 Dec 2025

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Show notes

The era of fighting for "10 blue links" is over. Today, if your brand isn’t showing up as a trusted citation in ChatGPT, Perplexity, or Google’s AI Overviews, you are effectively invisible. We are moving from Search Engine Optimization (SEO) to AI Search Optimization (AIO)—and the rules have completely changed.In this episode, we break down a complete, 6-step tactical guide to ensuring AI models don't just find you, but actually trust you enough to recommend you. We’re ditching the old keyword stuffing tactics for advanced semantic strategies using the very tools that are disrupting search.We’ll talk about:The "Blue Link" Apocalypse: Why traditional rankings matter less than becoming an entity AI "trusts."The Reverse-Engineering Hack: Using Perplexity Comet and NotebookLM to deconstruct exactly why your competitors are getting cited and you aren't.Topic Clusters on Autopilot: How to use Gemini to map out content ecosystems that establish instant authority.Semantic Intent: Why AI ignores keywords and how to format your content (Schema, Tables, FAQs) so robots can actually read it.The Technical Gatekeepers: Why a messy robots.txt or weak site structure is the #1 reason AI ignores your brand.Keywords: AI Search Optimization, AIO, Generative Engine Optimization, Perplexity AI, ChatGPT citations, Google AI Overviews, Semrush, NotebookLM, Gemini, Technical SEO, Schema Markup, Digital Marketing Strategy, Brand Authority, Content Marketing.

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