E130 | Leveraging AI in Neuromarketing

This episode features an interview with Marco Baldocchi, the founder and CEO of the Marco Baldocchi Group, who specialises in leveraging AI in neuromarketing. Marco discusses his background in marketing and economics, and how a personal experience with buying a car led him to explore the unconscious decision-making processes of consumers.   Marco explains how neuromarketing techniques, such as EEG, skin response, and facial recognition, can be used to study the brain and predict consumer behaviour. He emphasises the importance of integrating AI into these neuromarketing analyses, as it can help streamline the process and provide more accurate insights. Marco and Andree also addresses the ethical considerations surrounding the use of neuromarketing and AI, emphasising the importance of maintaining privacy and avoiding manipulation. Marco expresses excitement about the potential for AI to be integrated directly with the hardware used in neuromarketing, allowing for real-time interpretation of emotional responses. Key topics covered in the episode: Marco’s background in marketing and his personal experience that led him to explore neuromarketing The various neuromarketing techniques used by his company, such as EEG, skin response, and facial recognition The integration of AI into the neuromarketing process and the benefits it provides The challenges of accounting for cultural and geographical differences in consumer responses Connect with Dr. Andree Bates for more information about this episode: https://eularis.com/ To discover more about Marco’s work you can head to his website https://marcobaldocchi.com/ and connect with him on LinkedIn  https://www.linkedin.com/in/marcobaldocchi/ And listen to his podcast here: https://podcasts.apple.com/us/podcast/neuromarketing-tap-into-the-customers-brain/id1692233672  AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter

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