E153 | Leveraging AI for content marketing

In this episode, we dive deep into the transformative role of artificial intelligence in content marketing with Tom Amitay, CEO and co-founder of Entail AI. Discover how businesses can harness AI to create expert content at scale, optimize their marketing strategies, and stay competitive in an ever-evolving digital landscape.Key Topics Discussed:The Rise of AI in Marketing: The market for AI in marketing is projected to soar to over $107.5 billion by 2028. Learn how this growth impacts content creation and marketing strategies.Creating Expert Content: Tom explains how businesses can generate high-quality, expert content without needing extensive resources. He emphasizes the importance of providing unique value and insights.Content Strategy Software: Discover how Entail AI's platform helps identify relevant topics, streamline content creation, and optimize for SEO, ensuring that businesses can effectively reach their target audience.Navigating Content Inflation: With the explosion of online content, Tom discusses the challenges of standing out and the necessity of producing engaging, informative content that resonates with audiences.The Future of Content Marketing: Insights into how AI will shape the future of content marketing and the importance of maintaining a human touch in content creation .About the Podcast:AI for Pharma Growth is a podcast focused on exploring how artificial intelligence can revolutionise healthcare by addressing disparities and creating equitable systems. Join us as we unpack groundbreaking technologies, real-world applications, and expert insights to inspire a healthier, more equitable future.This show brings together leading experts and changemakers to demystify AI and show how it’s being used to transform healthcare. Whether you're in the medical field, technology sector, or just curious about AI’s role in social good, this podcast offers valuable insights.AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Dr. Andree Bates LinkedIn | Facebook | Twitter

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