E99 | How to use AI to connect meaningfully with doctor and patients

In this episode of AI For Pharma Growth, Dr Andree Bates discusses SQREEM Technologies with Ian Chapman-Banks. SQREEM uses AI to analyse digital behaviours of healthcare professionals, helping pharmaceutical companies better engage this audience.   SQREEM has developed advanced algorithms and one of the largest datasets on probabilistic healthcare professional profiles globally. The discussion provides insights into how SQREEM personalised marketing and ad targeting for professional segments. It also covers challenges in reaching doctors during the pandemic and the issues and solutions related to upcoming changes in online tracking and targeting.   In this episode you will learn:  How SQREEM has one of the largest datasets on probabilistic healthcare professional behaviours  The techniques used to identify valuable customers like pharmacists in specific areas while respecting privacy How SQREEM personalised marketing messages and ad targeting for different segments of healthcare professionals The challenges pharmaceutical companies face in reaching doctors due to COVID restrictions and upcoming changes to cookie usage How SQREEM helps companies build meaningful digital interactions with healthcare providers Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ To find out more about SQREEM head to https://sqreemtech.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter

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