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AI for the 99%

Should You Use AI to Write Content for Google?

17 Sep 2025

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AI for the 99%: Google Content and RankingIs it smart — or dangerous — to create your website content with AI? In this episode of AI for the 99%, Tidma from Argo Berlin dives deep into the debate on AI-generated content and Google SEO. For small businesses, freelancers, and startups, the stakes are high: Google says they reward quality, but what happens when your AI content is too obvious, too generic, or too risky?In this episode, you’ll discover:Why Google doesn’t ban AI content but does penalize low-quality textHow AI content can still rank — even at scale — and the hidden risks involvedWhy using a second URL might save your main website from penaltiesThe surprising role of prompts in producing content that actually performsWhat the EU AI Act means for labeling AI-generated contentWhether you’re a mom-and-pop shop or a scrappy startup, this episode will help you avoid SEO pitfalls while still harnessing the power of AI for growth.Quotes from the Episode:“Google doesn’t care if it’s AI or human — they care if it’s good.”“At scale, Google knows it’s AI. The question is: will they let you rank?”

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