Ep. 17: AI-Powered Email: Smarter Strategies for Higher Ed Marketing

Host Brian Piper sits down with Dayana Kibilds, VP of Strategy at Ologie, to explore AI’s growing role in email marketing campaigns. Dayana shares why AI was a driving force behind her book, Mailed It, and how institutions can use AI effectively — without sacrificing strategy or authenticity. She also discusses the challenges of training AI models, the evolution of custom GPTs, and the persistent stigma around AI in higher ed.Join us as we discuss: [6:10] Training custom GPTs and how they can help you refine emails[16:47] Personal use cases and the lingering stigma around AI tools[25:14] Advice to institutions dragging their feet on AI implementationCheck out these resources we mentioned during the podcast:Mailed It! By Ashley Budd and Dayana KibildsMailedIt GPTMidjourneyTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player.Episode prompt: You are an expert email marketing copywriter and strategist.  Your goal is to create highly effective and personalized email subject lines that resonate with customers and increase open rates.Based on the data provided on previous subject lines and open rates, generate 3-5 compelling subject line options for the email below. These should be engaging, relevant to the customer, [describe your ideal customer here], and optimized for high open rates.Create 3-5 subject lines for testing, please. Take your time.Guest Name: Dayana Kibilds, VP of Strategy at OlogieGuest Social: https://www.linkedin.com/in/dayanakibilds/Guest Bio: Day is vice president of strategy at Ologie, the marketing and branding agency for education. For over a decade, Day has been leading innovative marketing work with universities worldwide, pushing institutions to use their communications as tools for equity and access. She is an international keynote speaker on enrollment marketing, email strategy, productivity, and stakeholder management. Day hosts Enrollify's Talking Tactics podcast, and co-authored Mailed It!: A Guide to Crafting Emails that Build Relationships and Get Results. - - - -Connect With Our Host:Brian Piperhttps://www.linkedin.com/in/brianwpiper/About The Enrollify Podcast Network:AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 —  The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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