Ep. 33: AI at the Core: What It Really Means to Be an AI-First Higher Ed Institution

What does it really mean to be an AI-first institution? In this episode, Kyle Campbell, Founder and Managing Director of Education Marketer, joins Brian to break down how higher education can move beyond surface-level innovation. Kyle shares how to make AI part of the system, not just a shortcut. He also explains why leaders need the most AI education and how technology can make university messaging sound more human. This conversation pushes past buzzwords and shows what real transformation looks like.Join us as we discuss: [2:32] Why content is no longer a differentiator in higher ed marketing[1-:25] How to avoid the “better trap” by creating new systems instead of faster old ones[17:38] The end of the knowledge worker and the rise of creative catalystsCheck out these resources we mentioned during the podcast:VirtuousAIExponential View Category PiratesTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for AI for U with Brian Piper in your favorite podcast player.Episode prompt: You are a content strategy expert. I'm going to analyze my content performance data against our strategic priorities to identify gaps and misalignments. Conduct a comprehensive audit that reveals where we're missing opportunities.Content Data to Analyze: [PASTE YOUR EXPORTED CONTENT DATA - social posts, blog titles, email subjects, etc.]Platform: [SPECIFY: LinkedIn, Twitter/X, Instagram, Blog, etc.]Time period: [DATE RANGE]Engagement metrics: [INCLUDE IF AVAILABLE]Institutional Context:Institution type: [PUBLIC/PRIVATE, SIZE, RESEARCH LEVEL]Strategic priorities: [LIST YOUR TOP 3-5 INSTITUTIONAL GOALS]Brand values: [CORE VALUES YOUR INSTITUTION PROMOTES]Target audiences: [PRIMARY AUDIENCE SEGMENTS]Desired reputation: [WHAT YOU WANT TO BE KNOWN FOR]Analysis Requested:Content CategorizationCategorize all content by theme/topicCalculate the percentage of content in each categoryIdentify dominant themes vs. neglected areasStrategic Alignment AssessmentMap content categories to our strategic prioritiesCalculate what % of content supports each priority and how much content doesn't support any current strategic prioritiesIdentify priorities with minimal content supportAudience-Content MatchAnalyze if content themes match audience interestsIdentify content getting engagement from the wrong audiencesSpot missed opportunities with existing followersGap IdentificationList strategic priorities with Identify audiences we're not effectively reachingHighlight brand values not reflected in contentActionable RecommendationsSuggest specific content topics to increaseRecommend content to reduce or eliminatePropose content calendar adjustmentsOutput Format: Provide results in a clear report format with:Executive summary of key findingsData visualized as percentagesTop 3 critical gaps to address immediately90-day action plan for alignmentFocus on patterns and insights I might miss in manual review, but flag any categorizations that seem questionable for human verification.Guest Name: Kyle Campbell, Founder, Managing Director, Education MarketerGuest Social: https://www.linkedin.com/in/kyledavecampbell/Guest Bio: Kyle Campbell is a higher ed marketing consultant and the managing director of Education Marketer, an insights and consultancy firm for higher ed. Every week on a Tuesday, he publishes The Education Marketer Newsletter, an accessible (yet hard-hitting) overview of the state of the sector and what matters to education marketers. He brings over a decade of experience for university professionals looking to build and engage student audiences. - - - -Connect With Our Host:Brian Piperhttps://www.linkedin.com/in/brianwpiper/About The Enrollify Podcast Network:AI for U is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 —  The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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