Reddit Steps into AI-Powered Commerce
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What is Reddit's new strategy for AI-powered commerce?
Reddit is taking a huge step into AI powered commerce. Now, this is an interesting story. Reddit feels like one of those companies that, of course, is a legendary online company, but has definitely had to make some adjustments and shift due to AI. We had just last year, their CEO came out and said that AI bots were not a net driver of any sort of traffic to Reddit. And then we have, of course, a lot of these pivots and moves where they're selling their training data to companies like Google and OpenAI for, you know, multi hundred million dollar deals for training data. So it seems like Reddit, you know, is a company that has went public, is really trying to capitalize on AI, but they're trying to thread the line of not, you know, doing dead internet theory and making everything on the internet just AI, right?
Because they have a social media platform that really relies on real humans sharing real experiences. So there's an interesting balancing act. It feels like Reddit has to play But that doesn't stop them from rolling out new products.
How is Reddit integrating AI into its search experience?
They have a brand new step into AI-powered commerce that I think is fascinating. And they've just shared a bunch of the numbers, which are honestly absolutely mind-blowing. So I want to get into all of that today on the podcast. But before we do, if you want to try any of the AI models I talk about on the show, I'd love for you to go check out AIbox.ai. I'm super stoked. I just did an entire redesign of the whole platform from the ground up. If you've tried it or seen it in the past, I would love for you to go check it out today. as the whole platform has been overhauled. And I hope this makes it simpler, faster, easier. And we just launched an $8.99 pricing to make it even cheaper to get access to over 40 of the top AI models.
What are the implications of Reddit's community-driven commerce?
We also have annual pricing where you can save 20%. But we've been super excited. The platform is growing a lot. We're adding new features. Let me know if you ever have any features that you want to see in the platform. That's why I make this podcast is to help grow this platform. So I'd love for you to go check it out. AIbox.ai. It's linked in the description. Okay, so just on Thursday, Reddit said that they were testing a new AI driven search experience.
How is Reddit monetizing user data for AI applications?
This is going to kind of mix some community recommendations with products from their shopping and advertising partners. And there is a small group of US users right now that are going to be seeing some of these interactive product carousels inside of search results. So there's going to be pricing, there's going to be images and a direct link to buy. So it's kind of like ads built into their AI search experience that they have kind of been talking about and rolling out. I think all of this really is trying to build on top of their, they have a huge strategy where they're trying to turn their community conversations, which is what Reddit's known for, right? Everyone asks a question and people respond.
And so these community conversations, they're trying to turn them into actionable commerce, right? Actually being able to put ads in.
What recent financial successes has Reddit achieved?
Reddit has been notorious and famous for being basically this platform that is really skeptical of ads. They're very suspicious. They don't like clicking on them or buying things from ads. This is kind of what Reddit is known for. And Reddit, obviously, that's like a flavor and a community that has got a lot of users. But at the same time, Reddit needs to make money. So last year, Reddit said that they're going to introduce their first shoppable ad formats. They're which basically are going to show you personalized product recommendations, which are based on your user interests. Now, they have a whole new search experience push that they're doing right now.
How does Reddit's AI-driven search impact user experience?
And I think that whole concept is going to try to, you know, further this by basically putting these purchasable products directly into organic search queries. And I think it's interesting because Reddit has so much data on their users, what subreddits they're in, what types of things they're interested in.
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Chapters
8 chapters
1
What is Reddit's new strategy for AI-powered commerce?
0:00–0:52
2
How is Reddit integrating AI into its search experience?
0:52–1:32
3
What are the implications of Reddit's community-driven commerce?
1:32–1:56
4
How is Reddit monetizing user data for AI applications?
1:56–2:37
5
What recent financial successes has Reddit achieved?
2:37–3:12
6
How does Reddit's AI-driven search impact user experience?
3:12–4:18
7
What acquisitions is Reddit pursuing to enhance its AI capabilities?
4:18–4:58
8
What does the future hold for Reddit in AI and commerce?
4:58–10:22