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AI in Business

Why OpenAI Shut Down Sora: The Hidden Financials

31 Mar 2026

Transcription

Chapter 1: Why did OpenAI decide to shut down Sora?

0.031 - 15.866 Jaeden

Guys, there is some huge news that you've probably heard, which is that OpenAI is shutting down Sora. There is some crazy new numbers that have just been released on why OpenAI is shutting down Sora and how much money it was bleeding the company.

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16.106 - 30.922 Jaeden

I think kind of the, I'd be curious what you heard about it, Jamie, but a lot of the things that I heard at the beginning were like, oh, they're just trying to focus on text because Anthropic is kind of growing with like some of their cloud code features and some of their cloud cowork features. So they're trying to be more focused. I didn't realize how much of a money thing it was.

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31.703 - 47.025 Jaeden

But then there's the whole Google situation. There's a lot we're going to get into on this podcast. Before we do, I wanted to mention, if you want to grow and scale your business using AI tools, the number one way that Jamie and I recommend you do that is joining our AI Hustle School community. We have over 200 members in here.

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47.285 - 66.437 Jaeden

And this is basically the place where we share all of our inside tips, tricks, strategies, workflows. This week, I just recorded a 20-minute long tutorial on all of my workflows and a lot of the skills and projects I'm doing with Claude Cowork. So there is a new tool that completely takes control of your entire computer.

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66.417 - 88.071 Jaeden

And I recently had it rebuild and migrate three websites that I've been building in the past and had it spin up hundreds of AI optimized articles, pages. There's just like so many things that I've had it do. It is incredible. And literally whatever you do for work in any industry, Claude Cowork, I mean, even if you don't join the school community, like you guys need to get on Claude Cowork. It's

88.051 - 103.692 Jaeden

It is as big of a thing as ChatGPT in my opinion. Like it is a big of a leap. We finally have an agent that can take control of your computer. I have editing videos. I'm like, go to CapCut, edit videos. Anyways, so this is amazing. We have a whole video and we're gonna be making a ton of content over on the school community about this and dozens of other things.

103.712 - 121.399 Jaeden

We have like, you know, hundreds and hundreds of people and posts on there. So go check it out. Link is in the description, $19 a month. And we help you grow and scale your business with AI tools, showing everything we're doing. Okay, Jamie, this whole Sora thing, what was your first impression on, I guess, hearing that it's getting shut down?

121.548 - 137.532 Jamie

I was a little bit surprised at first until we got into the numbers, but you know, because they had just struck a deal for, I think a billion dollars with Disney. So they were going to be able to license some of the Disney characters on Sora. So like, it seemed like they're really ramping it up and trying to really promote it.

138.273 - 162.263 Jamie

But as of last week, I think the, they released that they were losing a million dollars per day on Sora because they So they had so few users that were actually using it. And so, yeah, so they had the peak users on Sora were around a million dollars or sorry, a million, which I don't know if that means per day or per week, whatever that is, but now it's down to around 500,000.

Chapter 2: What were the financial implications of Sora's operation?

492.085 - 505.542 Jaeden

And I hope that they're not gone. I actually heard a number from one report that every HD, 10 second HD video clip you were generating on Sora was costing OpenAI $133. Wow.

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505.775 - 509.606 Jamie

Wow. That's insane. Which is horrible. That's insane.

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509.626 - 529.731 Jaeden

It's so crazy. I'm like, bro, they should have paid me for all the videos I didn't generate. I could have just sat there regenerating over and over again and racking up a $100,000 bill. I should be paid for that. Wow. But it seems like Google's going all in. And one thing that I do think is funny, I did actually hear this one use case from my brother, I believe.

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529.751 - 547.78 Jaeden

He always has these like the funny, crazy use cases. And he's like, dude, I love the Sora video model because you can make like fake ring camera like videos. I'm like, what? So apparently there's a whole trend of creating fake ring camera videos. And I've seen it. I've actually found it over on X, which is it makes me laugh because

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547.76 - 564.334 Jaeden

When you watch an AI generated video, especially Soar, it wasn't 100%. Like you could generate as many as you wanted on their platform, but they weren't that high quality. But if you made it look like it was a ring camera, then it didn't really matter. And so this one guy, he's got a ring camera where apparently it's like a girl and then she gets pooped on by like a bird.

564.314 - 579.613 Jaeden

And, uh, apparently this got 9 million views in under a week. So people are generating, my brother was telling me, he's like, yeah, I would like always make these like karma videos where like a neighbor was like coming and yelling at the ring camera. And then when they're walking away, they would like trip and fall in the mud or something. And they would get like thousands of views.

579.633 - 604.87 Jaeden

I'm like, Oh my gosh, I don't really know what the point of these videos are, but people are racking up viral, viral, uh, ring camera videos with Sora. Um, One thing I'll say as we are wrapping up this podcast, if you want to try Sora because it's in April. So, I mean, basically when you're hearing this, it's this month or we're recording on the last day of March in April. Sora is shutting down.

604.89 - 623.559 Jaeden

You won't be able to use the app. You won't be able to use the platform. It's gone. Every $133 video that you usually are used to making will be gone. But if you want to try it out before it disappears, because it's also the API is getting deleted. It's on my platform, AI box.ai. If you want to try it out, maybe make yourself a viral ring camera video, go try out AI box.ai.

624.12 - 641.925 Jaeden

You get access to this, but also all of the different Google models. So even when Sora gets deleted, you can save your prompts and use them on there. So Anyways, go check out AI Box if you want to get the last taste of Sora before it's officially gone from the internet. All right, guys. Thanks so much for tuning into the podcast. We will catch you all in the next episode.

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