Is GenAI a catalyst for paradigmatic change in qualitative analysis

This episode is based on a book chapter written by Dr Susanne Friese, which will be published in early 2025 in: Christou A. Prokopis (Ed.) Artificial Intelligence (AI) in Social Research, chapter 5. CAB International, Wallingford, UK.  This manuscript investigates the potential impact of artificial intelligence (AI) on qualitative data analysis, particularly through the lens of Thomas Kuhn’s theory of scientific revolutions. It examines how AI is transforming coding, a prevalent methodology in qualitative research, and explores the challenges and opportunities presented by these advancements. The author argues that the integration of AI into qualitative research is not simply a technological advancement but a potential paradigm shift, requiring a re-evaluation of established practices and a willingness to embrace new approaches. As usual, Lisa and Tom have their own take on the issue. Tune in and enjoy them discussing the book chapter from their point of view.

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