AI in Qualitative Research
Sometimes you need a little bit of data and lots of right brain
17 Sep 2024
In this podcast, the two AI-hosts Lisa and Tom talk about my blog "Sometimes you need a little bit of data and lots of right brain". In this blog I argue that market researchers often prioritises collecting large amounts of qualitative data over analysing it effectively. I advocate for a deeper approach to qualitative analysis based on using the right brain's creative and analytical thinking skills. In this podcast, Lisa and Tom—our AI hosts—dive into my blog content but with a twist. Powered by Gemini 1.5, their viewpoints stem from a broader range of data, creating a conversation that goes beyond my original post. So, while you’ll still hear my perspective, Lisa and Tom spice things up with their own AI-driven commentary.
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