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AI Inside

Intel’s Robert Hallock: The Rise of AI PCs

17 May 2025

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Robert Hallock, VP and GM at Intel, joins us for a deep dive into the rise of AI PCs and why they’re more than just a buzzword. We unpack how new hardware accelerators are making smarter, faster, and more private computing possible, and why local, offline AI is about to become as essential as graphics in tomorrow’s laptops. Robert explains Intel’s ecosystem strategy, the real differences between CPUs, GPUs, and NPUs, and what it will take for AI features to reach everyone, not just creative pros but everyday users. Support the show on Patreon! http://patreon.com/aiinsideshow Subscribe to the YouTube channel! http://www.youtube.com/@aiinsideshow Enjoying the AI Inside podcast? Please rate us ⭐⭐⭐⭐⭐ in your podcatcher of choice! Note: Time codes subject to change depending on dynamic ad insertion by the distributor. CHAPTERS: 0:00:00 - Podcast begins 0:01:41 - Defining the AI PC: What Makes It Different and Why Now? 0:03:47 - Architectural Shifts: How AI PCs Differ from Traditional PCs 0:05:29 - Intel’s Role in the AI Ecosystem: Hardware, Software, and Industry Enablement 0:08:20 - Lessons from the Past: The Intel Web Tablet and Driving Industry Change 0:09:32 - Hardware Evolution: What Needs to Change for AI PCs? 0:11:02 - Real-World AI PC Use Cases: Enterprise, Creative, and Consumer Adoption Waves 0:13:51 - Local vs. Cloud AI: Privacy, Personalization, and the Value of On-Device AI 0:16:50 - Trust and Branding: The Meaning of “AI Inside” for Intel 0:19:26 - Accessibility and User Personas: Who Benefits from AI PCs Today? 0:22:30 - The Graphics-AI Connection: Why GPUs Became Essential for AI Workloads 0:25:10 - The Evolution of GPUs: From Graphics to AI Powerhouses 0:26:56 - Gaming’s Role in Driving AI Adoption 0:28:00 - Historical Tech Drivers: Media, Typography, and Early AI Tools 0:29:37 - The Local AI Movement: Are We at an Inflection Point? 0:30:44 - AI Hardware Breakdown: CPUs, GPUs, and NPUs Explained 0:33:49 - Internal Challenges: Education and Customer Awareness at Intel 0:36:06 - Robert Hallock’s Role at Intel and Closing Thoughts 0:37:17 - Thank you to Robert Hallock and episode wrap-up Learn more about your ad choices. Visit megaphone.fm/adchoices

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