The story of Lemonade | Ep #22

This episode tells the full story of Lemonade, the insurtech startup that set out to disrupt a century-old industry. Founded in 2015 by Daniel Schreiber and Shai Wininger—outsiders to insurance—they built an AI-first, mission-driven company offering renters, homeowners, car, pet, and life insurance.We explore their early funding, rapid launch, and standout innovations like AI-powered claims in seconds and the Giveback Program that donates unclaimed premiums to charities. The story covers their meteoric growth, IPO in 2020, expansion into Europe, and acquisition of Metromile to enter auto insurance.We also dive into their behavioral economics approach, their brand’s ethical positioning, and the challenge of scaling toward profitability while fending off both traditional giants and new startups.It’s a case study in how outsiders can reshape an industry—if they move fast, leverage technology, and align incentives with customers.Are you happy with your CRM? If not, we have an AI-infused one that is really good and talks you.Try ⁠My Lindy⁠Add custom AI to your business.Try ⁠Strawberry Antler

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