AI Knowhow
Episodes
Building the Growth Barrier, Part 1
16 Mar 2026
Contributed by Lukas
Why does scaling a professional services firm eventually feel like you're fighting the laws of physics? David DeWolf and Pete Buer break down the pain...
Building a Revenue Engine Beyond the Sale, Part 1
09 Mar 2026
Contributed by Lukas
Are you running your post-sale revenue on actual data, or just "vibes"? Following up on last week's foundation, Knownwell CEO David DeWolf and CMO Cou...
Building the Revenue Engine Webinar, Part 1
02 Mar 2026
Contributed by Lukas
What if the biggest growth lever in your business isn't actually new sales? What if the real difference between a stalling $200 million firm and a sma...
AI and RevOps: What Feels Different When RevOps is Embedded
23 Feb 2026
Contributed by Lukas
When revenue is unpredictable, leadership is reactive. But what materially changes when your data finally stabilizes and your "revenue machine" starts...
AI and RevOps: Embedding RevOps to Speed Up Your Business
16 Feb 2026
Contributed by Lukas
Every leadership team craves alignment; no one wants the meetings. When executives hear "RevOps for clients," they picture red tape. Courtney Baker, D...
AI and RevOps: The Disciplines Behind Predictable Revenue
09 Feb 2026
Contributed by Lukas
Predictable revenue doesn't come from a better forecast; it comes from better habits. If you are tired of searching for new tools while ignoring th...
AI and RevOps: Why RevOps is a Critical Component of Commercial Management
02 Feb 2026
Contributed by Lukas
Why do forecasts look great right up until they don't? If your Rev Ops strategy stops at the point of sale, you aren't managing revenue—you're manag...
AI and Change Management: Leading in a State of Continuous Change
26 Jan 2026
Contributed by Lukas
What happens when adaptation isn't a phase, but a permanent state of existence? Knownwell CMO Courtney Baker, David DeWolf, and Mohan Rao conclude the...
AI and Change Management: From Pilots to Practice - Making AI Change Stick
19 Jan 2026
Contributed by Lukas
Most leaders have mandated AI pilots, but few can claim it's fundamentally changed their operations. Why is the gap between experiment and transformat...
AI and Change Management: The Human Side of AI Change
12 Jan 2026
Contributed by Lukas
Is your team actually afraid of artificial intelligence, or are they terrified of being devalued? Courtney Baker, David DeWolf, and Mohan Rao return f...
AI and Change Management: A Practical Playbook for Leading AI Change
05 Jan 2026
Contributed by Lukas
Can you ride a bike with reverse steering? It sounds simple, but it requires unlearning years of muscle memory. That is exactly what AI demands of mod...
The New Services Playbook
15 Dec 2025
Contributed by Lukas
89% of jobs will be impacted by AI next year. So what does that mean for services firms in 2026? Pete Buer is joined by Chris Barbin and Michelle Swan...
What is an Account-Based Enterprise?
08 Dec 2025
Contributed by Lukas
Is client-centricity actually holding you back? The team challenges conventional wisdom in this conversation on the account-based enterprise—a smar...
AI Predictions for 2026
01 Dec 2025
Contributed by Lukas
Will 2026 be the year we ditch the 40-hour work week and finally rethink what makes work... work? Courtney Baker, David DeWolf, and Mohan Rao trade bo...
The Widening AI Value Gap
17 Nov 2025
Contributed by Lukas
Only 5% of companies are getting real value from AI—so what are they doing differently? Courtney, David, and Mohan unpack the "AI value gap," spotli...
The Rise of the AI Operating Partner
10 Nov 2025
Contributed by Lukas
Is it time to redefine the consulting playbook with AI as your new operating partner? From Cognizant's bold move with Anthropic to the shifting role ...
The AI Reset: When to Pause, When to Pivot, and When to Double Down
03 Nov 2025
Contributed by Lukas
AI pilots were hot in 2024—but by 2025, nearly half are being scrapped before they ever hit production. So how do you know when your AI initiative i...
Build vs. Buy in the AI Era
27 Oct 2025
Contributed by Lukas
The classic tech debate—build or buy—gets a high-stakes upgrade in the age of AI. Courtney Baker sits down with David DeWolf and Mohan Rao to unpa...
Building Organizations That Get Smarter With AI
20 Oct 2025
Contributed by Lukas
What if your business could actually get smarter the more it uses AI? Courtney Baker, David DeWolf, and Mohan Rao unpack what it takes to build a true...
The End of Best Practices: Why AI Demands a New Playbook
13 Oct 2025
Contributed by Lukas
Best practices once drove growth. But in the AI era, they might be your biggest barrier to progress. Courtney Baker, David DeWolf, and Mohan Rao break...
Commercial Intelligence in Action: A Deep Dive into the Knownwell Platform
06 Oct 2025
Contributed by Lukas
What if the biggest threat to next year's revenue isn't churn—but the quiet erosion of loyalty you never saw coming? With 85% of professional servic...
From Curiosity to Core Strategy: Looking Back on Two Years of AI in Business
29 Sep 2025
Contributed by Lukas
We're celebrating 100 episodes of AI Knowhow and asking: what have the last two years of AI actually taught us? Courtney, David, and Mohan rewind the ...
Finding the Next Advantage When Everyone Has AI
22 Sep 2025
Contributed by Lukas
AI is fast becoming a utility—accessible to everyone, everywhere. But if the tools are the same, where does competitive advantage come from? Courtne...
The Middle Management AI Crunch
15 Sep 2025
Contributed by Lukas
Will AI replace middle managers, or will it make them more human than ever? In this episode, Knownwell CMO Courtney Baker, CEO David DeWolf, and Chief...
From Dial-Up Days to Always-on AI
08 Sep 2025
Contributed by Lukas
AOL finally shut down its dial-up service—but the real story? Many companies are still treating AI like it's 1999. In this episode, the team explore...
What Does Your Board Want Out of AI?
25 Aug 2025
Contributed by Lukas
What do corporate boards really want from AI initiatives—and how can executive teams prepare to deliver? Knownwell CMO Courtney Baker is joined by C...
Planning for Q4: Budgeting Your 2026 AI Spend
18 Aug 2025
Contributed by Lukas
It's that time again—budget season. But how do you plan AI spending for a future that keeps shifting? Knownwell CMO Courtney Baker is joined by CEO ...
Making the Leap from AI POC to AI Product
11 Aug 2025
Contributed by Lukas
It's easy to launch an AI proof of concept. It's hard to turn it into a solution people actually enjoy using and continue to use over the long haul. I...
What's New at Knownwell: A Knownwell Product Update
04 Aug 2025
Contributed by Lukas
Why do firms silently bleed customers, and how can AI help stop it? In this revealing episode of AI Knowhow from Knownwell, CMO Courtney Baker, CEO Da...
Building a Churn-Proof Relationship Network
28 Jul 2025
Contributed by Lukas
Client churn may be inevitable, but what if your relationships were strong enough to resist it? Knownwell CMO Courtney Baker is joined by CEO David De...
Getting Out in Front of the Next CEO AI Memo
21 Jul 2025
Contributed by Lukas
Another CEO memo on AI is making waves - this time from Amazon's Andy Jassy, who outlines the tech giant's aggressive AI strategy and hints at workfor...
Reinventing Your Business with AI
14 Jul 2025
Contributed by Lukas
Accenture just rebranded its core services as "Reinvention Services." But is this just corporate posturing or a sign of something bigger happening in ...
Why Hyper-Growth Actually Starts With Your Existing Clients
07 Jul 2025
Contributed by Lukas
What if your next wave of growth isn't about chasing new logos—but mining gold from the clients you already have? In this cepisode, CMO Courtney Bak...
Lessons Learned from 30 Days of Company-Wide AI
23 Jun 2025
Contributed by Lukas
What happens when you give every employee access to the paid version of ChatGPT? At Knownwell, it wasn't just a tech decision—it was a culture shift...
How Services Leaders Can Stay Ahead of Client Strategy Shifts
16 Jun 2025
Contributed by Lukas
Skating to where the puck will be? Not enough. In professional services, it's all about anticipating where your client—the skater—is headed next. ...
Mind the Gap: Closing the Distance Between Service Quality and Service Perception
09 Jun 2025
Contributed by Lukas
You think you're delivering five-star service—but do your clients feel the same? In this episode of AI Knowhow, Knownwell CMO Courtney Baker is join...
AI as Your Digital Twin
02 Jun 2025
Contributed by Lukas
What if you had a digital partner that worked tirelessly, mirrored your work style, and even knew your blind spots? This episode explores the fascinat...
Is Every Company Now an AI Company?
19 May 2025
Contributed by Lukas
The buzz is deafening—every company is now an AI company...or are they? Knownwell CMO Courtney Baker is joined by CEO David DeWolf and Chief Product...
Working with AI: What Does an AI-Driven Operating System Look Like?
12 May 2025
Contributed by Lukas
Managing client relationships shouldn't be a scramble. Courtney Baker and NordLight CEO Pete Buer reveal how AI-driven commercial management systems s...
Working with AI: Why Security is a Must
05 May 2025
Contributed by Lukas
AI adoption hinges on one thing: trust. But how do you build it—and more importantly, how do you keep it from breaking? In this episode of AI Knowho...
Working with AI: How Intelligence Can Make Client Churn a Thing of the Past
28 Apr 2025
Contributed by Lukas
Is it really possible to eliminate client churn in professional services? Knownwell's CMO Courtney Baker, CEO David DeWolf, and Chief Product and Tech...
Working with AI: Striking a Balance Between AI and Humans
21 Apr 2025
Contributed by Lukas
As AI becomes more integrated into everyday business and personal life, the biggest question leaders face is: when should we rely on AI and when must ...
Working with AI: What It Means to Be AI Driven
14 Apr 2025
Contributed by Lukas
Does AI represent an extinction-level event for your business? In this episode, we ask the important question: how can your company become the bird, n...
Join Courtney and David LIVE on April 15th!
07 Apr 2025
Contributed by Lukas
The flowers are blooming, the pollen is popping, and Courtney's wondering why corporate spring break isn't a thing (seriously though). While the AI Kn...
The AI Hackathon Playbook
31 Mar 2025
Contributed by Lukas
Want to unlock AI's potential in your organization? Skip the brainstorms and go all in with an AI Hackathon! In this final installment of the Applied...
Applied AI: Reframing How We Think About AI
24 Mar 2025
Contributed by Lukas
Still think of AI as just a chatbot? It's time to reframe that mindset. Logan Kilpatrick of Google DeepMind joins the show to discuss the latest adva...
Applied AI: Proactive Leadership with AI
17 Mar 2025
Contributed by Lukas
The best leaders don't wait for problems to arise - they anticipate them before they happen. But how do you shift from a reactive leadership style to ...
Would You Rather...? (AI Edition)
10 Mar 2025
Contributed by Lukas
Would you rather trust an AI decision-making system that's 90% accurate but a total black box, or one that's only 70% accurate but fully explainable? ...
Applied AI: Using AI to Go From Insights to Execution
03 Mar 2025
Contributed by Lukas
Your data is trying to tell you something. Are you listening? AI isn't just about insights. It's about execution. In this episode of AI Knowhow from K...
AI Hot Takes (2025 Edition)
24 Feb 2025
Contributed by Lukas
We're turning up the heat once again! After last year's sizzling Hot Takes episode, we had to run it back for 2025. Knownwell CMO Courtney Baker is jo...
Applied AI: Turning Data Into Actionable Insights
17 Feb 2025
Contributed by Lukas
Data is pouring into your business every second, but where are the insights you need to act on it? Just 27% of business executives in a recent Forres...
Applied AI: Developing Your AI Roadmap
10 Feb 2025
Contributed by Lukas
What does an AI roadmap really look like? And how does a corporate AI roadmap differ from a personal one? In this episode of AI Knowhow from Knownwell...
Scaling AI: Building the Right AI Team
03 Feb 2025
Contributed by Lukas
You're smart. You know your business cold. But do you know how to build the right AI team? It's harder than it looks, and the old innovation playbook ...
Scaling AI: How AI Can Break Down Silos in Your Organization
27 Jan 2025
Contributed by Lukas
Is your organization held back by departmental silos where the necessary data and information doesn't always flow between them? AI might just be the k...
Scaling AI: How AI Can 10X Your Business
20 Jan 2025
Contributed by Lukas
What if AI could reduce a three-month project to just three days? In this episode, Knownwell CMO Courtney Baker explores how AI is reshaping professio...
Scaling AI: Using AI to Scale to $250M and Beyond
13 Jan 2025
Contributed by Lukas
What does it take to scale a technology services firm to $250 million and beyond in 2025? In this episode of AI Knowhow, Knownwell CEO David DeWolf a...
Scaling AI: Why Your Path to Growth Requires Agentic AI
06 Jan 2025
Contributed by Lukas
Are you ready for AI that doesn't need instructions? And if AI shifts from being an order-taker to an order-maker, what does that mean for how we inte...
4 AI Strategies and Tactics to Deploy in 2025
16 Dec 2024
Contributed by Lukas
What AI strategies and tactics should you prioritize in 2025? And how can executives inspire their teams to embrace AI? In this episode, Knownwell's C...
Predictions for AI in 2025
09 Dec 2024
Contributed by Lukas
Did David DeWolf's bold 2024 AI predictions hold up? And what's next for AI in 2025? Join Courtney Baker, Knownwell CEO David DeWolf, and Chief Produc...
How LLMs Actually Work
02 Dec 2024
Contributed by Lukas
Ever wondered what really powers LLMs like ChatGPT, Claude, or Gemini? In this episode, Courtney Baker, David DeWolf, and Mohan Rao are joined by John...
The Role of Change Management in AI
25 Nov 2024
Contributed by Lukas
Implementing AI is about more than just adopting technology—it's about bringing people along for the journey. Why is change management a critical co...
Explainable AI vs. Understandable AI
18 Nov 2024
Contributed by Lukas
Ever wonder what the difference is between explainable AI and understandable AI? In this episode, we break it down so you can sound sharp at your ne...
Making Decisions at the Speed of AI
11 Nov 2024
Contributed by Lukas
Can a simple update to a 75-year-old decision-making framework give your business an edge with AI? To answer that, Knownwell CMO Courtney Baker, CEO D...
Why AI May Spell the End of BI
04 Nov 2024
Contributed by Lukas
Are the days numbered for popular business intelligence tools like Tableau, Power BI, Looker, and Qlik? In this episode of AI Knowhow, we talk about ...
How Marketing Services Companies are Reinventing Themselves With AI
28 Oct 2024
Contributed by Lukas
In the digital age, what does it take for marketing firms to stay ahead? AI Knowhow host Courtney Baker explores this with highlights from an exclusiv...
The AI Transformation Mandate, Part II
21 Oct 2024
Contributed by Lukas
As AI continues to revolutionize industries, why are so few organizations prepared with AI policies and procedures? And what role should HR leaders pl...
The AI Transformation Mandate, Part I
14 Oct 2024
Contributed by Lukas
AI is reshaping every facet of business—but which departments are least prepared, and what's the biggest challenge CEOs face in leading this transfo...
What Does AI-Powered Commercial Intelligence Look Like?
07 Oct 2024
Contributed by Lukas
How well are you using all the data flowing through your business? While businesses are familiar with using data from CRM, ERP, and business intellige...
Inside the Knownwell Beta
30 Sep 2024
Contributed by Lukas
Ever wondered how AI can transform commercial intelligence? This week, Knownwell's CEO David DeWolf and Chief Product Officer Mohan Rao dive into the...
The Coming Wave of Ambient AI
23 Sep 2024
Contributed by Lukas
What if AI could anticipate your needs without you even having to ask? This episode explores the emerging world of ambient AI and how it will revolut...
AI-Native vs. AI-Infused Products
16 Sep 2024
Contributed by Lukas
With AI seemingly everywhere, how can you distinguish between true AI-native products and AI-infused ones? And why does the distinction even matter in...
Where's the VC Money Going in AI?
09 Sep 2024
Contributed by Lukas
In the second quarter of 2024, a staggering $24 billion in venture capital flowed into AI startups. But where exactly is all that money going, and wha...
One Year Later: Looking At What's Changed in AI & Business
02 Sep 2024
Contributed by Lukas
Can you believe it's been a year? AI Knowhow is celebrating its first anniversary, and we're marking the occasion by taking a nostalgic look back at a...
The Path to AGI and the Business Altitudes of AI
26 Aug 2024
Contributed by Lukas
Can OpenAI's "Five Steps to Artificial General Intelligence" (AGI) be applied to business strategy? We think so—and we're ready to break it down for...
How to Sell AI to the Rest of Your Company
19 Aug 2024
Contributed by Lukas
How do you sell AI across a company with a diverse workforce—ranging from the skeptical finance team to the enthusiastic Gen Z in HR? In this episod...
What You Need to Know About AI to Use it Effectively
12 Aug 2024
Contributed by Lukas
Do you need to understand backpropagation, K-means clustering, or hyperparameter tuning to lead an AI transformation in your business? Probably not. S...
Client Retention and the Performance Economy
05 Aug 2024
Contributed by Lukas
In the evolving landscape of AI, professional service companies face a critical juncture: productize or risk being left behind. But what does it mean ...
How to Become the AI Early Adopter
29 Jul 2024
Contributed by Lukas
Ready to take the reins and lead your company into the AI era? Our panel discusses the traits of early adopters, the importance of fostering a cultu...
Using AI to Solve Your Commercial Intelligence Problem
22 Jul 2024
Contributed by Lukas
How can businesses ensure customer satisfaction in economic relationships? How can they continually elevate the value they bring? And what if AI could...
Striking the Balance between Creativity, Relationships, and AI
15 Jul 2024
Contributed by Lukas
Ever wondered how AI is reshaping the marketing landscape and the balance between creativity and relationships? In this very special episode, we play ...
Best of Director's Cuts: Unedited Interviews with AI Experts
08 Jul 2024
Contributed by Lukas
The dog days of summer are upon us, but we're bringing the heat with fresh content. In this special episode of AI Knowhow from Knownwell, we're airing...
Client Retention in the Age of AI
01 Jul 2024
Contributed by Lukas
How can professional services companies start utilizing AI to keep their customers coming back? Recently, Knownwell CEO David DeWolf was joined by Ter...
AI & The Future of Work
24 Jun 2024
Contributed by Lukas
Steve Jobs once called the computer the "bicycle for the mind." What should we call AI? The Ferrari? Fighter jet? Maybe even the flying car? In this e...
The Rise of the Chief Experience Officer?
17 Jun 2024
Contributed by Lukas
Customer acquisition costs are rising, and marketing budgets remain flat. But does that mean fewer customers? Not if the Chief Experience Officer and ...
Everything Executives Need to Know About AI
10 Jun 2024
Contributed by Lukas
What are the most critical things for executives to know about AI? How can leaders stay current on all the most impactful developments in this space w...
Why NPS and CSAT Hurt More Than They Help
03 Jun 2024
Contributed by Lukas
Is the Net Promoter Score (NPS) still relevant today? In this episode of AI Knowhow, we dive deep into why this 20-year-old metric might be outdated a...
Separating AI Hype from AI Hope
27 May 2024
Contributed by Lukas
Is AI poised to solve all of humanity's problems or are we headed for a tech-driven catastrophe? In this episode of AI Knowhow, we dive into the pol...
How Knowledgeable is Your Executive Team on AI?
20 May 2024
Contributed by Lukas
What's the number one AI skill you can implement today? How can you ensure your executive team is up to speed with AI advancements? First, Courtney,...
AI for All: Getting the Benefits of AI to Main Street
13 May 2024
Contributed by Lukas
How can we ensure that employees, not just Wall Street, benefit from the productivity and efficiency gains of AI? And which one of us at Knownwell has...
AI and the Science of Sales
06 May 2024
Contributed by Lukas
How is AI going to change the world of B2B sales? And if sales reps today only spend 28% of their time selling, where do they spend the other 72%? ...
Using AI to Understand Why You're Losing Clients
29 Apr 2024
Contributed by Lukas
Everybody knows it's cheaper to keep a client than gain a new one. So how can AI ensure that you keep them? And what if AI could also give you...
Making Space for AI in the Enterprise
22 Apr 2024
Contributed by Lukas
How is AI different from previous flashes in the pan like Google Glass, VR, or the Metaverse? And how can anyone find time for new AI initiatives on t...
How Clean Does Your Data Have to Be to Utilize AI?
15 Apr 2024
Contributed by Lukas
Today's episode not only unpacks how clean your data has to be, but also emphasizes that you can't let perfection be the enemy of good enough. So, lik...
How AI Can Help You Compete at a Higher Level
08 Apr 2024
Contributed by Lukas
Can AI help you punch above your weight more easily than ever before? Courtney, David, and Mohan discuss how AI can be a game-changer for small and me...
Is AI Damaging Client Relationships?
01 Apr 2024
Contributed by Lukas
Is AI damaging client relationships by ditching humans? And, if so, what can executives do about it? Courtney, David, and Mohan get to the bo...
Learning from Past Disruptions to Predict the Future
25 Mar 2024
Contributed by Lukas
They say that history repeats itself. Well, that is especially true in business and innovation. In this episode, we explore what business leaders can ...
How Business Models are Changing Due to AI
18 Mar 2024
Contributed by Lukas
How is AI going to fundamentally change the way companies conduct business? How should you be thinking about the evolution of your company's own busin...
How AI Will Change Cross-Functional Work
11 Mar 2024
Contributed by Lukas
Knownwell CEO David DeWolf likes to point out that 80% of our workday is consumed by cross-functional collaboration. In this episode, we explore the i...
Our Hottest Takes on the Future of Business & AI
04 Mar 2024
Contributed by Lukas
In a special (and very spicy) episode, the C-Suite team at Knownwell gets together to share their personal favorite hot takes about AI in the business...
Breaking Down the State of Generative AI in 2024
26 Feb 2024
Contributed by Lukas
Developers using an AI copilot can now write code more than two times faster those who don't use AI assistance. Multimodal AI will soon become so comm...