Host Ryan Heath dives into the transformative impact of AI on Search and Answer Engine Optimization with Zak Ali, the US General Manager of Finder. Zak shares his journey into AI, highlighting his initial apprehensions and quick embrace of the tech that is upending his industry. The episode explores the delicate balance between leveraging AI for efficiency and maintaining the human element that adds authenticity and value to digital content.Ryan and Zak tackle the broader implications of AI on the digital ecosystem, including the potential decline of traditional web browsing and the rise of AI-driven search experiences, emphasising the need for a thoughtful approach to privacy and data usage.
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